{"id":17470,"date":"2022-11-20T04:26:00","date_gmt":"2022-11-19T21:26:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3940780_VI40780_11"},"modified":"2022-11-20T04:26:00","modified_gmt":"2022-11-19T21:26:00","slug":"ket-qua-nghien-cuu-cua-omdia-cho-thay-doanh-thu-quang-cao-cua-tiktok-se-vuot-doanh-thu-quang-cao-video-cua-meta-va-youtube-ket-hop-lai-vao-nam-2027","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/ket-qua-nghien-cuu-cua-omdia-cho-thay-doanh-thu-quang-cao-cua-tiktok-se-vuot-doanh-thu-quang-cao-video-cua-meta-va-youtube-ket-hop-lai-vao-nam-2027\/","title":{"rendered":"K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Omdia cho th\u1ea5y doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a TikTok s\u1ebd v\u01b0\u1ee3t doanh thu qu\u1ea3ng c\u00e1o video c\u1ee7a META v\u00e0 YouTube k\u1ebft h\u1ee3p l\u1ea1i v\u00e0o n\u0103m 2027"},"content":{"rendered":"

LONDON<\/span><\/span>, ng\u00e0y 20 th\u00e1ng 11 n\u0103m 2022<\/span> \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Omdia cho th\u1ea5y qu\u1ea3ng c\u00e1o video online s\u1ebd t\u1ea1o ra h\u01a1n 331 t\u1ef7 USD v\u00e0 37% doanh thu trong s\u1ed1 \u0111\u00f3 s\u1ebd thu\u1ed9c v\u1ec1 m\u1ed9t c\u00f4ng ty l\u00e0 Tiktok.<\/p>\n

\"TikTok<\/a>
TikTok ad revenues higher than META and YouTube combined video ad revenues<\/span> <\/div>\n

“C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang d\u1ea7n r\u00fat kh\u1ecfi META v\u00e0 YouTube v\u00e0 chuy\u1ec3n sang TikTok \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p ng\u01b0\u1eddi theo d\u00f5i l\u1edbn t\u1ea1i \u0111\u00e2y”, Maria Rua Aguete Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh kh\u1ed1i Truy\u1ec1n th\u00f4ng v\u00e0 Gi\u1ea3i tr\u00ed t\u1ea1i Omdia chia s\u1ebb.<\/p>\n

“\u1ede M\u1ef9, TikTok \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng xem video ph\u1ed5 bi\u1ebfn nh\u1ea5t. K\u1ebft qu\u1ea3 theo d\u00f5i th\u1eddi gian xem tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 d\u00e0nh h\u01a1n n\u1eeda gi\u1edd \u0111\u1ec3 xem TikTok trong n\u0103m 2022. Nghi\u00ean c\u1ee9u v\u00e0o th\u00e1ng tr\u01b0\u1edbc c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y TikTok \u0111\u00e3 v\u01b0\u1ee3t qua Netflix v\u00e0 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai \u1edf M\u1ef9, duy nh\u1ea5t YouTube l\u00e0 duy tr\u00ec v\u1ecb th\u1ebf v\u1edbi d\u01b0\u1edbi 35 gi\u00e2y xem.”<\/p>\n

TikTok \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem quan tr\u1ecdng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi xem tr\u1ebb tu\u1ed5i – nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau. Th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1ed1n kh\u00f3 ti\u1ebfp c\u1eadn qua c\u00e1c k\u00eanh ch\u1eb3ng h\u1ea1n nh\u01b0 truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Omdia, l\u0129nh v\u1ef1c n\u00e0y \u0111ang d\u1ea7n chuy\u1ec3n sang qu\u1ef9 \u0111\u1ea1o t\u00edch c\u1ef1c v\u1edbi t\u1ed5ng doanh thu truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u \u01b0\u1edbc t\u00ednh v\u01b0\u1ee3t m\u1ed9t ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2027.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, TikTok \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng \u1edf Trung Qu\u1ed1c v\u1edbi s\u1ef1 t\u00edch h\u1ee3p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c b\u1eb1ng vi\u1ec7c c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm c\u00e1ch t\u00e1i thi\u1ebft l\u1eadp c\u00e1c khu v\u1ef1c kh\u00e1c t\u1ea1i Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng th\u00f4ng qua thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong khu v\u1ef1c.<\/p>\n

K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch chi ti\u1ebft nghi\u00ean c\u1ee9u cho th\u1ea5y Netflix s\u1ebd t\u1ea1o 4,7 t\u1ef7 USD doanh thu trong n\u0103m 2027, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 2% t\u1ea1i th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o video online.<\/p>\n

M\u1eb7t kh\u00e1c, Meta v\u1ed1n ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 k\u1ec3 t\u1eeb khi l\u1ec7nh h\u1ea1n ch\u1ebf li\u00ean quan \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Apple \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0o n\u0103m ngo\u00e1i. Qu\u1ea3ng c\u00e1o tr\u00ean Meta s\u1ebd l\u00e0m m\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i chuy\u1ec3n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o sang c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n

Theo k\u1ebft lu\u1eadn c\u1ee7a Aguete: “h\u00e0nh tr\u00ecnh c\u1ee7a TikTok l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 th\u00fa v\u1ecb v\u00e0 r\u00f5 r\u00e0ng l\u00e0 m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd \u0111ang cho th\u1ea5y hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng cung c\u1ea5p ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 ti\u1ec1m n\u0103ng l\u1edbn m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 b\u1ecf qua.”<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 OMDIA <\/b><\/p>\n

Omdia, thu\u1ed9c Informa Tech, l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n v\u1ec1 nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7. Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi th\u00f4ng tin chuy\u00ean s\u00e2u h\u1eefu \u00edch c\u1ee7a ch\u00fang t\u00f4i cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n th\u00f4ng minh.  Fasiha Khan \/ S\u0110T: +44 7503 666806 \/ Email: Fasiha.khan@informa.com<\/a> \/ W: www.omdia.com<\/a> <\/p>\n

H\u00ecnh \u1ea3nh – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/11\/ket-qua-nghien-cuu-cua-omdia-cho-thay-doanh-thu-quang-cao-cua-tiktok-se-vuot-doanh-thu-quang-cao-video-cua-meta-va-youtube-ket-hop-lai-vao-nam-2027.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON, ng\u00e0y 20 th\u00e1ng 11 n\u0103m 2022 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Omdia cho th\u1ea5y qu\u1ea3ng c\u00e1o video online s\u1ebd t\u1ea1o ra h\u01a1n 331 t\u1ef7 USD v\u00e0 37% doanh thu trong s\u1ed1 \u0111\u00f3 s\u1ebd thu\u1ed9c v\u1ec1 m\u1ed9t c\u00f4ng ty l\u00e0 Tiktok. TikTok ad revenues higher than META and YouTube combined video ad revenues “C\u00e1c […]\n","protected":false},"author":4,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-17470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nK\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Omdia cho th\u1ea5y doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a TikTok s\u1ebd v\u01b0\u1ee3t doanh thu qu\u1ea3ng c\u00e1o video c\u1ee7a META v\u00e0 YouTube k\u1ebft h\u1ee3p l\u1ea1i v\u00e0o n\u0103m 2027<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/ket-qua-nghien-cuu-cua-omdia-cho-thay-doanh-thu-quang-cao-cua-tiktok-se-vuot-doanh-thu-quang-cao-video-cua-meta-va-youtube-ket-hop-lai-vao-nam-2027\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Omdia cho th\u1ea5y doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a TikTok s\u1ebd v\u01b0\u1ee3t doanh thu qu\u1ea3ng c\u00e1o video c\u1ee7a META v\u00e0 YouTube k\u1ebft h\u1ee3p l\u1ea1i v\u00e0o n\u0103m 2027\" \/>\n<meta property=\"og:description\" content=\"LONDON, ng\u00e0y 20 th\u00e1ng 11 n\u0103m 2022 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Omdia cho th\u1ea5y qu\u1ea3ng c\u00e1o video online s\u1ebd t\u1ea1o ra h\u01a1n 331\" \/>\n<meta property=\"og:url\" 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