{"id":15886,"date":"2022-09-16T12:16:00","date_gmt":"2022-09-16T05:16:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3869383_VI69383_11"},"modified":"2022-09-16T12:16:00","modified_gmt":"2022-09-16T05:16:00","slug":"ima-ra-mat-chien-dich-quang-cao-toan-cau-nham-nhan-manh-nhu-cau-ve-cma-co-chuyen-mon-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/ima-ra-mat-chien-dich-quang-cao-toan-cau-nham-nhan-manh-nhu-cau-ve-cma-co-chuyen-mon-trong-doanh-nghiep\/","title":{"rendered":"IMA ra m\u1eaft chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u nh\u1eb1m nh\u1ea5n m\u1ea1nh nhu c\u1ea7u v\u1ec1 CMA c\u00f3 chuy\u00ean m\u00f4n trong doanh nghi\u1ec7p"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

SINGAPORE<\/span> , 16\/9\/2022<\/span> \/PRNewswire\/ — H\u00f4m nay, Hi\u1ec7p h\u1ed9i K\u1ebf to\u00e1n Qu\u1ea3n tr\u1ecb (IMA\u00ae<\/sup><\/a>), h\u1ed9i t\u1ee5 c\u00e1c k\u1ebf to\u00e1n vi\u00ean v\u00e0 chuy\u00ean gia t\u00e0i ch\u00ednh trong l\u0129nh v\u1ef1c kinh doanh, \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p m\u1edbi tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u nh\u1eb1m h\u1ed7 tr\u1ee3 cho Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o K\u1ebf to\u00e1n Qu\u1ea3n tr\u1ecb Hoa K\u1ef3 (CMA\u00ae<\/sup><\/a>). Hi\u1ec7p h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi The Gate, c\u00f4ng ty d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf, nh\u1eb1m ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch \u0111a nhi\u1ec7m trong b\u1ea3y n\u0103m li\u00ean ti\u1ebfp ti\u1ebfp.<\/p>\n

\n

\"Qu\u1ea3ng<\/a>
Qu\u1ea3ng c\u00e1o c\u1ee7a IMA cho ch\u1ee9ng ch\u1ec9 K\u1ebf to\u00e1n Qu\u1ea3n tr\u1ecb Hoa K\u1ef3 (CMA)<\/span><\/p>\n<\/p><\/div>\n

Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y nh\u1eb1m trao quy\u1ec1n cho c\u00e1c chuy\u00ean gia t\u00e0i ch\u00ednh v\u00e0 k\u1ebf to\u00e1n vi\u00ean \u0111\u1ec3 ki\u1ec3m so\u00e1t c\u0169ng nh\u01b0 kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a ch\u1ee9ng ch\u1ec9 CMA Hoa K\u1ef3 \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd. C\u00e1c video v\u00e0 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 cho th\u1ea5y s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1ec1 c\u1ea3m gi\u00e1c v\u00f4 h\u00ecnh v\u00e0 b\u1ebf t\u1eafc trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. Ch\u00fang nh\u1eb1m truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed7i c\u00e1 nh\u00e2n thay \u0111\u1ed5i h\u00e0nh vi thi\u1ebft th\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u1ed9 chuy\u00ean m\u00f4n cao h\u01a1n, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 n\u00e2ng cao vai tr\u00f2 l\u00e3nh \u0111\u1ea1o. Chi\u1ebfn d\u1ecbch n\u0103m nay v\u1eabn cho th\u1ea5y nhu c\u1ea7u c\u1ee7a c\u00e1c chuy\u00ean gia k\u1ebf to\u00e1n v\u00e0 t\u00e0i ch\u00ednh s\u1edf h\u1eefu CMA Hoa K\u1ef3, \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh r\u1eb1ng ch\u1ee9ng ch\u1ec9 n\u00e0y s\u1ebd gi\u00fap c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, qu\u1ea3n l\u00fd v\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n

\u00d4ng David Bernstein, Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o The Gate cho bi\u1ebft: “Chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o th\u00f4ng tin chuy\u00ean s\u00e2u m\u00e0 nhi\u1ec1u k\u1ebf to\u00e1n vi\u00ean ch\u01b0a ch\u00fa tr\u1ecdng \u0111\u1ebfn trong c\u00f4ng vi\u1ec7c v\u00e0 s\u1ef1 b\u1ebf t\u1eafc trong s\u1ef1 nghi\u1ec7p ph\u00e1t tri\u1ec3n d\u01b0\u1eddng nh\u01b0 b\u1ecb ch\u1eefng l\u1ea1i. Nh\u01b0ng n\u1ebfu n\u1ed7 l\u1ef1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c CMA Hoa K\u1ef3, h\u1ecd s\u1ebd c\u1ea3i thi\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 cao”.<\/p>\n

C\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u00e2y:<\/p>\n

B\u00e0 Ellen Gurevich<\/span>, CAE, CMO ki\u00eam ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao ph\u1ee5 tr\u00e1ch m\u1ea3ng ti\u1ebfp th\u1ecb c\u1ee7a IMA cho bi\u1ebft: “Trong b\u1ed1i c\u1ea3nh c\u00e1c c\u00f4ng ty \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 gia t\u0103ng v\u1ec1 chi ph\u00ed, h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c kinh doanh ho\u00e0n to\u00e0n m\u1edbi l\u1ea1, c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a CMA mang l\u1ea1i gi\u00e1 tr\u1ecb to l\u1edbn h\u01a1n bao gi\u1edd h\u1ebft. Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n c\u00f3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ch\u00ednh v\u00e0 k\u1ebf to\u00e1n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ec3 cung c\u1ea5p hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i v\u00e0 \u0111\u1ed9t ph\u00e1. Trang b\u1ecb cho b\u1ea3n th\u00e2n CMA, k\u1ebf to\u00e1n vi\u00ean c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 cung c\u1ea5p k\u1ebft qu\u1ea3 theo c\u00e1c c\u00e1ch kh\u00e1c nhau m\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c. H\u1ecd s\u1ebd c\u00f3 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c trong t\u1ed5 ch\u1ee9c v\u00e0 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd”.<\/p>\n

CMA Hoa K\u1ef3 cho th\u1ea5y kh\u1ea3 n\u0103ng th\u00f4ng hi\u1ec3u 12 l\u0129nh v\u1ef1c th\u1ef1c h\u00e0nh quan tr\u1ecdng nh\u1ea5t trong k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb, bao g\u1ed3m l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n t\u00edch, qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro. V\u1edbi CMA Hoa K\u1ef3, c\u00e1c chuy\u00ean gia t\u00e0i ch\u00ednh v\u00e0 k\u1ebf to\u00e1n vi\u00ean s\u1ebd \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh, \u0111\u1ed3ng th\u1eddi th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfn xa h\u01a1n t\u1eeb c\u00e1c vai tr\u00f2 t\u00e0i ch\u00ednh c\u1ea5p c\u01a1 s\u1edf v\u00e0 truy\u1ec1n th\u1ed1ng sang c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c cao h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c CMA gi\u1eef v\u1ecb tr\u00ed quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc nh\u1ea3y v\u1ecdt t\u1eeb c\u00e1c vai tr\u00f2 t\u00e0i ch\u00ednh c\u1ea5p c\u01a1 s\u1edf v\u00e0 truy\u1ec1n th\u1ed1ng sang c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c cao h\u01a1n. <\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Hi\u1ec7p h\u1ed9i K\u1ebf to\u00e1n Qu\u1ea3n tr\u1ecb (IMA\u00ae<\/sup><\/b>) IMA\u00ae<\/sup> l\u00e0 m\u1ed9t trong nh\u1eefng hi\u1ec7p h\u1ed9i l\u1edbn nh\u1ea5t v\u00e0 c\u00f3 uy t\u00edn nh\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb. Tr\u00ean ph\u01b0\u01a1ng di\u1ec7n to\u00e0n c\u1ea7u, IMA h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n ng\u00e0nh k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb th\u00f4ng qua nghi\u00ean c\u1ee9u, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ee9ng ch\u1ec9 K\u1ebf to\u00e1n Qu\u1ea3n tr\u1ecb (CMA\u00ae<\/sup>) v\u00e0 Ch\u1ee9ng ch\u1ec9 Ph\u00e2n t\u00edch T\u00ednh c\u1ea1nh tranh v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c (CSCA\u00ae<\/sup>), t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c th\u01b0\u1eddng xuy\u00ean, t\u1ea1o l\u1eadp m\u1ea1ng l\u01b0\u1edbi c\u0169ng nh\u01b0 v\u1eadn \u0111\u1ed9ng tri\u1ec3n khai c\u00e1c ph\u01b0\u01a1ng th\u1ee9c kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c \u1edf c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t. V\u1edbi hai l\u1ea7n \u0111\u01b0\u1ee3c T\u1ea1p ch\u00ed b\u1ea3n tin K\u1ebf to\u00e1n vi\u00ean\/K\u1ebf to\u00e1n Qu\u1ed1c t\u1ebf<\/i> vinh danh l\u00e0 C\u01a1 quan Chuy\u00ean nghi\u1ec7p c\u1ee7a N\u0103m, IMA s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u v\u1edbi kho\u1ea3ng 140.000 th\u00e0nh vi\u00ean t\u1ea1i 150 qu\u1ed1c gia v\u00e0 350 chi h\u1ed9i chuy\u00ean nghi\u1ec7p v\u00e0 sinh vi\u00ean. C\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Montvale, N.J.<\/span>, Hoa K\u1ef3, IMA chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3n \u0111\u1ecba h\u00f3a t\u1ea1i b\u1ed1n khu v\u1ef1c to\u00e0n c\u1ea7u: Ch\u00e2u M\u1ef9, Ch\u00e2u \u00c1\/Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Ch\u00e2u \u00c2u v\u00e0 Trung \u0110\u00f4ng\/\u1ea4n \u0110\u1ed9. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 IMA, vui l\u00f2ng truy c\u1eadp www.imanet.org<\/a><\/u>.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 The Gate<\/b><\/p>\n

The Gate, New York<\/span> l\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c d\u1ecbch v\u1ee5. Nh\u1edd k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o, truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u1ee7 s\u1ee9c ph\u00e1 tan m\u1ecdi r\u00e0o c\u1ea3n, ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u to l\u1edbn m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao khi t\u00ecm \u0111\u1ebfn The Gate, b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng v\u1eadt c\u1ea3n v\u1eefng ch\u00e3i nh\u1ea5t. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 gi\u00fap nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, h\u00e0ng ti\u00eau d\u00f9ng, xa x\u1ec9 ph\u1ea9m, b\u1ea3o hi\u1ec3m, n\u0103ng l\u01b0\u1ee3ng, v.v. The Gate qu\u1ea3n l\u00fd h\u01a1n 250 tri\u1ec7u USD qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng v\u1edbi m\u1ea1ng l\u01b0\u1edbi v\u0103n ph\u00f2ng \u1edf New York<\/span>, San Francisco<\/span>, London<\/span>, Edinburgh<\/span> v\u00e0 Th\u01b0\u1ee3ng H\u1ea3i. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y truy c\u1eadp us.thegateworldwide.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

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