{"id":15679,"date":"2022-09-02T13:43:00","date_gmt":"2022-09-02T06:43:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3860580_VI60580_11"},"modified":"2022-09-02T13:43:00","modified_gmt":"2022-09-02T06:43:00","slug":"hon-50-nguoi-tieu-dung-dong-nam-a-tim-kiem-san-pham-truc-tiep-tren-cac-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/hon-50-nguoi-tieu-dung-dong-nam-a-tim-kiem-san-pham-truc-tiep-tren-cac-san-thuong-mai-dien-tu\/","title":{"rendered":"H\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/09\/hon-50-nguoi-tieu-dung-dong-nam-a-tim-kiem-san-pham-truc-tiep-tren-cac-san-thuong-mai-dien-tu.jpg\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Theo b\u00e1o c\u00e1o c\u1ee7a Lazada, <b>57%<\/b> ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 th\u00f3i quen tr\u1ef1c ti\u1ebfp t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u01b0a s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1edbi.<\/li>\n<li>Lazada kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng nh\u1eb1m mang \u0111\u1ebfn gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/li>\n<li>LazMall l\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng m\u00e0 Lazada s\u1ebd \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m, t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<p><b><span class=\"xn-location\">SINGAPORE<\/span>, ng\u00e0y 2 th\u00e1ng 9 n\u0103m 2022<\/b>&nbsp;\u2013 T\u1eadp \u0111o\u00e0n Lazada c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 D\u1ecbch V\u1ee5 T\u00e0i Tr\u1ee3 Lazada &#8211; Lazada Sponsored Solutions (LSS) &#8220;<b>Transforming <span class=\"xn-location\">Southeast Asia<\/span>: From Discovery to Delivery<\/b> | <b>Thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh mua s\u1eafm t\u1ea1i \u0110\u00f4ng Nam \u00c1: T\u1eeb nhu c\u1ea7u t\u00ecm ki\u1ebfm \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m nh\u1eadn h\u00e0ng<\/b>&#8221; t\u1ea1i <b>Di\u1ec5n \u0110\u00e0n T\u01b0\u01a1ng Lai Th\u01b0\u01a1ng Hi\u1ec7u LazMall (BFF) 2022<\/b> t\u1ed5 ch\u1ee9c \u1edf Resorts World Sentosa, <span class=\"xn-location\">Singapore<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8293\" readability=\"7\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1889933\/IMAGE_1.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/09\/hon-50-nguoi-tieu-dung-dong-nam-a-tim-kiem-san-pham-truc-tiep-tren-cac-san-thuong-mai-dien-tu-1.jpg\" title=\"Lazada\u2018s annual LazMall Brands Future Forum 2022\" alt=\"Lazada\u2018s annual LazMall Brands Future Forum 2022\"><\/a><br \/><span>Lazada\u2018s annual LazMall Brands Future Forum 2022<\/span><\/p>\n<\/p><\/div>\n<p>Di\u1ec5n \u0110\u00e0n T\u01b0\u01a1ng Lai Th\u01b0\u01a1ng Hi\u1ec7u LazMall (BFF) l\u1ea7n th\u1ee9 ba l\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i quy t\u1ee5 \u0111\u00f4ng \u0111\u1ea3o c\u00e1c chuy\u00ean gia, l\u00e3nh \u0111\u1ea1o ng\u00e0nh, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a Lazada tr\u00ean kh\u1eafp khu v\u1ef1c. S\u1ef1 ki\u1ec7n nh\u1eb1m m\u1ee5c \u0111\u00edch trao \u0111\u1ed5i, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ph\u00e1t ki\u1ebfn c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p kinh doanh hi\u1ec7u qu\u1ea3 tr\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi nh\u1ea5t cho c\u00e1c kh\u00e1ch h\u00e0ng kh\u1eafp \u0110\u00f4ng Nam \u00c1.<\/p>\n<p>S\u1ef1 ki\u1ec7n n\u0103m nay c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c di\u1ec5n gi\u1ea3 l\u00e0 chuy\u00ean gia, l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u1ee7a T\u1eadp \u0111o\u00e0n Lazada, c\u00f9ng nhi\u1ec1u kh\u00e1ch m\u1eddi \u0111\u1ebfn t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u tr\u00ean <b>LazMall<\/b>. Trong khu\u00f4n kh\u1ed5 s\u1ef1 ki\u1ec7n, nhi\u1ec1u gian h\u00e0ng c\u0169ng&nbsp;tr\u01b0ng b\u00e0y c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 gi\u00fap n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a Lazada.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 ki\u1ebfn \u0111\u1ea1t <b>413 tri\u1ec7u<\/b> ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m 2025. H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u0169ng \u0111ang cho th\u1ea5y s\u1ef1 bi\u1ebfn chuy\u1ec3n l\u1edbn, v\u1edbi <b>57%<\/b> kh\u00e1ch h\u00e0ng c\u00f3 th\u00f3i quen t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. S\u1ef1 chuy\u1ec3n h\u01b0\u1edbng t\u1eeb nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb tr\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng s\u1ed1 h\u00f3a doanh nghi\u1ec7p nh\u1eb1m duy tr\u00ec t\u00ednh linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p trong b\u1ed1i c\u1ea3nh l\u00e3i su\u1ea5t to\u00e0n c\u1ea7u t\u0103ng v\u00e0 l\u1ea1m ph\u00e1t quay tr\u1edf l\u1ea1i.<\/p>\n<p>Trong b\u00e0i ph\u00e1t bi\u1ec3u ch\u00e0o m\u1eebng t\u1ea1i s\u1ef1 ki\u1ec7n, <b>\u00f4ng <span class=\"xn-person\">James Dong<\/span>, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c T\u1eadp \u0111o\u00e0n Lazada<\/b> cho bi\u1ebft: <i>&#8220;C\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 tr\u1edf th\u00e0nh k\u00eanh kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong v\u00f2ng hai n\u0103m qua, s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi v\u00e0 t\u01b0 duy ti\u00eau d\u00f9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng cao c\u1ea5p \u0111\u1ebfn v\u1edbi LazMall, \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng v\u00e0 t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m mua s\u1eafm ch\u1ea5t l\u01b0\u1ee3ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u1edd \u0111\u00e2y c\u00f3 nhi<\/i><i>\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u1ee7a Lazada, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng tr\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao s\u1ef1 g\u1eafn k\u1ebft v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.&#8221;<\/i>&nbsp;<\/p>\n<p>Trong b\u00e0i ph\u00e1t bi\u1ec3u chung, <b>\u00f4ng <span class=\"xn-person\">James Chang<\/span>, Gi\u00e1m \u0111\u1ed1c Kinh doanh<\/b>, v\u00e0 <b>b\u00e0 Brigitte Daubry, Gi\u00e1m \u0111\u1ed1c B\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c Kh\u00e1ch h\u00e0ng T\u1eadp \u0111o\u00e0n Lazada<\/b> chia s\u1ebb r\u1eb1ng LazMall v\u1eabn l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 ch\u1ed1t m\u00e0 Lazada s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc t\u1eeb n\u0103m 2019 \u0111\u1ebfn n\u0103m 2021 do&nbsp;l\u01b0\u1ee3ng ng\u01b0\u1eddi mua h\u00e0ng gia t\u0103ng k\u1ef7 l\u1ee5c trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch. Theo \u00f4ng <span class=\"xn-person\">James Chang<\/span>, ngay c\u1ea3 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay tr\u1edf l\u1ea1i l\u1ed1i s\u1ed1ng th\u01b0\u1eddng nh\u1eadt sau \u0111\u1ea1i d\u1ecbch, Lazada tin r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn s\u1ebd duy tr\u00ec th\u00f3i quen mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u1ee9 <b>10 ng\u01b0\u1eddi th\u00ec s\u1ebd c\u00f3 8 ng\u01b0\u1eddi<\/b> ti\u1ebfp t\u1ee5c mua s\u1eafm online v\u00ec s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 ti\u1ec7n l\u1ee3i, m\u1eb7c d\u00f9 m\u1ee9c chi ti\u00eau trung b\u00ecnh m\u1ed7i kh\u00e1ch h\u00e0ng th\u1ea5p h\u01a1n so v\u1edbi hai n\u0103m tr\u01b0\u1edbc. B\u00ean c\u1ea1nh \u0111\u00f3, LazMall &#8211; h\u1ec7 th\u1ed1ng gian h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a Lazada c\u0169ng ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t bi\u1ebfn v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng<b>.<\/b> Trong t\u01b0\u01a1ng lai, LazMall s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c ngo\u00e0i gi\u00e1 c\u1ea3 v\u00e0 khuy\u1ebfn m\u1ea1i.<\/p>\n<p>C\u1ee7ng c\u1ed1 th\u00eam cho ph\u00e1t bi\u1ec3u c\u1ee7a \u00f4ng Chang, b\u00e0 Daubry nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng s\u1ebd mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T kh\u00e1c.<\/p>\n<p>C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t do Lazada th\u1ef1c hi\u1ec7n cho th\u1ea5y s\u1ef1 g\u1eafn b\u00f3 v\u00e0 kh\u1ea3 n\u0103ng quay tr\u1edf l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c n\u1ec1n t\u1ea3ng cung c\u1ea5p \u0111\u01b0\u1ee3c s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 h\u00e0ng h\u00f3a, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, nhi\u1ec1u ti\u1ec7n \u00edch gia t\u0103ng, c\u0169ng nh\u01b0 vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a D\u1ecbch V\u1ee5 T\u00e0i Tr\u1ee3 Lazada (LSS), t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u1edbi <b>94%<\/b> ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Lazada, v\u00e0 <b>94%<\/b> ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c. Ngo\u00e0i ra, <b>71%<\/b> ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb t\u00ednh n\u0103ng &#8216;\u0110\u1ec1 xu\u1ea5t&#8217; s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p c\u1ee7a Lazada.<\/p>\n<p>D\u1ecbch v\u1ee5 h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y c\u1ee7a Alibaba ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u1ee7a Lazada hi\u1ec7n t\u1ea1i. T\u1eeb vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, trao quy\u1ec1n cho nh\u00e0 b\u00e1n h\u00e0ng, \u0111\u1ebfn t\u00edch h\u1ee3p \u0111\u1ed1i t\u00e1c, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1eeb n\u1ec1n t\u1ea3ng h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y c\u1ee7a Alibaba. <b>\u00d4ng <span class=\"xn-person\">Howard Wang<\/span>, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ngh\u1ec7 T\u1eadp \u0111o\u00e0n Lazada<\/b> gi\u1ea3i th\u00edch c\u00e1ch c\u00f4ng ty s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u00f4ng minh \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u00d4ng Wang chia s\u1ebb r\u1eb1ng, gi\u1ea3i ph\u00e1p n\u00e0y c\u00f2n hi\u1ec7u qu\u1ea3 h\u01a1n khi s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) nh\u1eb1m n\u00e2ng cao k\u1ebft qu\u1ea3 kinh doanh v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>C\u0169ng theo \u00f4ng <span class=\"xn-person\">Howard Wang<\/span>, c\u00f4ng ngh\u1ec7 AR c\u1ee7a Lazada cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p trong th\u1eddi gian th\u1ef1c v\u1edbi k\u1ebft qu\u1ea3 ch\u00e2n th\u1eadt, t\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm si\u00eau th\u1ef1c v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng. T\u00ednh n\u0103ng D\u00f9ng th\u1eed S\u1ea3n ph\u1ea9m (<span id=\"spanHghlt9a0b\">Virtual Try On<\/span> &#8211; VTO) c\u00f3 nhi\u1ec1u ch\u1ee9c n\u0103ng phong ph\u00fa gi\u00fap ng\u01b0\u1eddi d\u00f9ng tho\u1ea3i m\u00e1i l\u1ef1a ch\u1ecdn v\u00e0 d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 ph\u1ea5n m\u1eaft, k\u1ebb m\u1eaft, kem n\u1ec1n v\u00e0 ph\u1ea5n m\u00e1 m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. T\u00ednh n\u0103ng VTO \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u LazMall trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, g\u00f3p ph\u1ea7n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn <b>3,1 l\u1ea7n<\/b> v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh t\u0103ng l\u00ean \u0111\u1ebfn <b>11%<\/b>.<\/p>\n<p>L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh k\u1ef7 ni\u1ec7m s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a LazMall c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u1ebfn <b>L\u1ec5 h\u1ed9i mua s\u1eafm 9.9 &#8211; Si\u00eau Sale Ch\u00ednh h\u00e3ng c\u1ee7a Lazada<\/b>, <b>di\u1ec5n \u0111\u00e0n T\u01b0\u01a1ng lai Th\u01b0\u01a1ng hi\u1ec7u LazMall 2022<\/b> c\u0169ng s\u1ebd vinh danh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00e0nh qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u1ea3i ti\u1ebfn s\u00e1ng t\u1ea1o tr\u00ean LazMall. \u0110\u00e2y l\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 nhanh nh\u1ea1y trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 li\u00ean t\u1ee5c&nbsp;t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb h\u01a1n nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n<p class=\"prntac\"><b>-H\u1ebeT-<\/b><\/p>\n<p><b><u>V\u1ec1 Di\u1ec5n \u0111\u00e0n T\u01b0\u01a1ng lai Th\u01b0\u01a1ng hi\u1ec7u LazMall (BFF)<\/u><\/b><\/p>\n<p>Di\u1ec5n \u0111\u00e0n T\u01b0\u01a1ng lai Th\u01b0\u01a1ng hi\u1ec7u LazMall (BFF) l\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i quy t\u1ee5 c\u00e1c chuy\u00ean gia, nh\u00e0 l\u00e3nh \u0111\u1ea1o trong khu v\u1ef1c v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Lazada \u0111\u1ec3 c\u00f9ng nhau trao \u0111\u1ed5i, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 nh\u1eb1m h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 b\u00e1n h\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m b\u00e1n l\u1ebb kh\u00e1c bi\u1ec7t \u1edf \u0110\u00f4ng Nam \u00c1. BFF l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ng ki\u1ebfn quan tr\u1ecdng c\u1ee7a Lazada v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0nh m\u1ea1nh, \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a c\u00e1c n\u1ec1n kinh t\u1ebf trong khu v\u1ef1c.<\/p>\n<p>K\u1ebft h\u1ee3p v\u1edbi l\u1ec5 k\u1ef7 ni\u1ec7m 4 n\u0103m th\u00e0nh l\u1eadp LazMall, BFF 2022 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c d\u01b0\u1edbi h\u00ecnh th\u1ee9c hybrid \u2013 tr\u1ef1c ti\u1ebfp k\u1ebft h\u1ee3p tr\u1ef1c tuy\u1ebfn. S\u1ef1 ki\u1ec7n bao g\u1ed3m nh\u1eefng ph\u00e1t bi\u1ec3u c\u1ee7a l\u00e3nh \u0111\u1ea1o T\u1eadp \u0111o\u00e0n, nh\u1eefng bu\u1ed5i t\u1ecda \u0111\u00e0m trao \u0111\u1ed5i, c\u00e1c gian h\u00e0ng t\u01b0\u01a1ng t\u00e1c, c\u00f9ng c\u01a1 h\u1ed9i giao l\u01b0u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u tr\u00ean LazMall. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch tham d\u1ef1 BFF c\u00f2n c\u00f3 th\u1ec3 g\u1eb7t h\u00e1i nh\u1eefng kinh nghi\u1ec7m \u0111\u1ec3 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean kh\u00f4ng gian s\u1ed1 th\u00f4ng qua nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb c\u1ee7a Lazada, c\u0169ng nh\u01b0 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t \u0111ang d\u1ea7n xu\u1ea5t hi\u1ec7n trong th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn ti\u1ebfp theo.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 k\u1ef7 ni\u1ec7m s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a LazMall c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng doanh nghi\u1ec7p chi\u1ebfn th\u1eafng Gi\u1ea3i th\u01b0\u1edfng BFF 2022 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i s\u1ef1 ki\u1ec7n. Gi\u1ea3i th\u01b0\u1edfng vinh danh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u00e0 \u0110\u00f4ng Nam \u00c1 c\u00f3 k\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u1ea3i ti\u1ebfn s\u00e1ng t\u1ea1o tr\u00ean LazMall. \u0110\u00e2y l\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 nhanh nh\u1ea1y trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb h\u01a1n nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n<p><b><u>V\u1ec1 T\u1eadp \u0111o\u00e0n Lazada<\/u><\/b><\/p>\n<p>T\u1eadp \u0111o\u00e0n Lazada l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1. Trong 10 n\u0103m qua, th\u00f4ng qua c\u00f4ng ngh\u1ec7 v\u00e0 th\u01b0\u01a1ng m\u1ea1i, ch\u00fang t\u00f4i \u0111ang g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u1ea9y nhanh s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ea1i <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Philippines<\/span>, <span class=\"xn-location\">Singapore<\/span>, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam. Ng\u00e0y nay, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00e1c n\u01b0\u1edbc khu v\u1ef1c \u0111\u00e3 gi\u00fap k\u1ebft n\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi h\u01a1n 1 tri\u1ec7u nh\u00e0 b\u00e1n h\u00e0ng m\u1ed7i th\u00e1ng. Th\u00f4ng qua c\u00e1c k\u00eanh thanh to\u00e1n \u0111\u00e1ng tin c\u1eady v\u00e0 <span class=\"xn-person\">Lazada Wallet<\/span>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o vi\u1ec7c nh\u1eadn b\u01b0u ki\u1ec7n th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi logistics n\u1ed9i b\u1ed9 h\u00e0ng \u0111\u1ea7u khu v\u1ef1c.<\/p>\n<p>Lazada \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u01a1n 300 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m 2030 v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t trong vi\u1ec7c h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1. T\u1eeb n\u0103m 2022, Lazada Foundation \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi m\u1ee5c ti\u00eau trao quy\u1ec1n cho gi\u1edbi tr\u1ebb v\u00e0 n\u1eef gi\u1edbi nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1edbi v\u00e0 h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng qua nh\u1eefng s\u00e1ng ki\u1ebfn v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh t\u00edch c\u1ef1c. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft, vui l\u00f2ng truy c\u1eadp: <u><a href=\"https:\/\/group.lazada.com\/en\/foundation\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/group.lazada.com\/en\/foundation\/<\/a><\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo b\u00e1o c\u00e1o c\u1ee7a Lazada, 57% ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 th\u00f3i quen tr\u1ef1c ti\u1ebfp t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u01b0a s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1edbi. Lazada kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 [&#8230;]\n","protected":false},"author":4,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-15679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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