{"id":15486,"date":"2022-08-24T22:44:40","date_gmt":"2022-08-24T15:44:40","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=15486"},"modified":"2022-08-24T22:44:42","modified_gmt":"2022-08-24T15:44:42","slug":"khai-mac-trien-lam-nganh-lam-dep-va-my-pham-vietbeauty-x-cosmobeaute-vietnam-2022","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/khai-mac-trien-lam-nganh-lam-dep-va-my-pham-vietbeauty-x-cosmobeaute-vietnam-2022\/","title":{"rendered":"Khai m\u1ea1c Tri\u1ec3n l\u00e3m ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m Vietbeauty X Cosmobeaut\u00e9 Vietnam 2022"},"content":{"rendered":"\n

Tri\u1ec3n l\u00e3m qu\u1ed1c t\u1ebf ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m VietBeauty x Cosmobeaut\u00e9 Vietnam 2022 \u0111\u00e3 ch\u00ednh th\u1ee9c khai m\u1ea1c v\u00e0o s\u00e1ng nay (ng\u00e0y 24.8.2022) t\u1ea1i SECC (Q.7, TP.HCM).<\/strong><\/p>\n\n\n\n

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\u0110\u1ea1i di\u1ec7n Ban t\u1ed5 ch\u1ee9c, c\u00f4ng ty Informa Markets Vi\u1ec7t Nam t\u1eb7ng hoa cho c\u00e1c \u0111\u1ed1i t\u00e1c trong bu\u1ed5i s\u00e1ng khai m\u1ea1c VietBeauty v\u00e0 Cosmobeaut\u00e9 2022 <\/figcaption><\/figure>\n\n\n\n

\u0110\u00e1nh d\u1ea5u cho s\u1ef1 tr\u1edf l\u1ea1i sau 2 n\u0103m v\u1eafng b\u00f3ng, hai tri\u1ec3n l\u00e3m quy m\u00f4 l\u1edbn t\u1ea1i Vi\u1ec7t Nam g\u1ed3m VietBeauty v\u00e0 Cosmobeaut\u00e9 \u0111\u00e3 h\u1ee3p nh\u1ea5t v\u00e0 c\u00f9ng nhau t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 ki\u1ec7n ho\u00e0nh tr\u00e1ng \u0111\u01b0\u1ee3c xem l\u00e0 di\u1ec5n \u0111\u00e0n n\u1ed1i giao th\u01b0\u01a1ng, t\u00ecm ngu\u1ed3n h\u00e0ng uy t\u00edn v\u00e0 l\u00e2u \u0111\u1eddi cho ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m.<\/p>\n\n\n\n

\u201cTrong nhi\u1ec1u n\u0103m, tri\u1ec3n l\u00e3m l\u00e0m \u0111\u1eb9p c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e1nh c\u1ed5ng thi\u1ebft y\u1ebfu, m\u1edf ra c\u01a1 h\u1ed9i v\u00f4 t\u1eadn cho c\u00e1c chuy\u00ean gia l\u00e0m \u0111\u1eb9p qu\u1ed1c t\u1ebf mu\u1ed1n khai th\u00e1c th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p m\u1edbi, c\u0169ng nh\u01b0 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p l\u00e0m \u0111\u1eb9p trong n\u01b0\u1edbc th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh c\u1ee7a m\u00ecnh trong vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam ch\u1ea5t l\u01b0\u1ee3ng, ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf ti\u1ec1m n\u0103ng.<\/em><\/p>\n\n\n\n

V\u01b0\u1ee3t qua \u0111\u1ea1i d\u1ecbch, tri\u1ec3n l\u00e3m Vietbeauty & Cosmobeaut\u00e9 Vi\u1ec7t Nam n\u0103m nay c\u00f3 h\u01a1n 150 nh\u00e0 tri\u1ec3n l\u00e3m \u0111\u1ebfn t\u1eeb c\u00e1c qu\u1ed1c gia – \u00dac, Trung Qu\u1ed1c, Ai C\u1eadp, Ph\u00e1p, H\u1ed3ng K\u00f4ng, \u1ea4n \u0110\u1ed9, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, Malaysia, New Zealand, Ba Lan, Singapore, Th\u00e1i Lan v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. Kh\u00e1ch tham quan c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 Khu gian h\u00e0ng \u0111\u1eb7c bi\u1ec7t khi kh\u00e1m ph\u00e1 khu v\u1ef1c tri\u1ec3n l\u00e3m, ch\u1eb3ng h\u1ea1n nh\u01b0 Khu gian h\u00e0ng Nh\u1eadt B\u1ea3n, Khu gian h\u00e0ng H\u00e0n Qu\u1ed1c, Khu gian h\u00e0ng Made in Vietnam v\u00e0 Khu gian h\u00e0ng Natural & Organic\u201d<\/em>, b\u00e0 Jessica \u2013 Tr\u01b0\u1edfng ph\u00f2ng Qu\u1ea3ng c\u00e1o v\u00e0 Truy\u1ec1n th\u00f4ng Informa Markets Vi\u1ec7t Nam, \u0111\u1ea1i di\u1ec7n Ban t\u1ed5 ch\u1ee9c Tri\u1ec3n l\u00e3m cho bi\u1ebft.<\/p>\n\n\n\n

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Kh\u00e1ch tham quan Tri\u1ec3n l\u00e3m <\/figcaption><\/figure>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i l\u1ef1a ch\u1ecdn b\u1edfi nh\u1eefng ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c h\u1ebft. Theo Report Ocean, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da Vi\u1ec7t Nam \u0111\u1ea1t gi\u00e1 tr\u1ecb 768.1 tri\u1ec7u USD v\u00e0o n\u0103m 2020 v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 1.922,4 tri\u1ec7u USD v\u00e0o n\u0103m 2027, \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 11,7% t\u1eeb n\u0103m 2021 \u0111\u1ebfn n\u0103m 2027. Th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da cho th\u1ea5y c\u01a1 h\u1ed9i t\u0103ng doanh thu 1.154,25 tri\u1ec7u USD t\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2027. V\u00e0 theo Nielsen, n\u0103m 2021, danh m\u1ee5c ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 s\u1eafc \u0111\u1eb9p \u0111\u00e3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3 16% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m c\u0169ng nh\u01b0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i sau 2 n\u0103m \u0111\u1ea1i d\u1ecbch x\u1ea3y ra. T\u1eeb \u0111\u00f3 t\u1ea1o nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua h\u00e0ng c\u0169ng nh\u01b0 gi\u1ecf h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u1ea3 hai h\u00ecnh th\u1ee9c Online v\u00e0 Offline.<\/p>\n\n\n\n

Nhi\u1ec1u doanh nghi\u1ec7p trong ng\u00e0nh \u0111\u00e3 th\u1eafc m\u1eafc v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: “L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ngu\u1ed3n h\u00e0ng t\u1ed1t, uy t\u00edn, g\u1eb7p g\u1ee1 ch\u00ednh g\u1ed1c ngu\u1ed3n h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn”? “L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm hi\u1ec3u, g\u1eb7p g\u1ee1 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng ch\u00ednh h\u00e3ng trong m\u1ed9t th\u1eddi gian ng\u1eafn? Nh\u1eefng nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0o tr\u1edf n\u00ean quan tr\u1ecdng trong v\u00e0 sau \u0111\u1ea1i d\u1ecbch”? “Kh\u00e1ch h\u00e0ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i tr\u1edf l\u1ea1i khi \u0111\u1ea1i d\u1ecbch \u0111ang trong t\u1ea7m ki\u1ec3m so\u00e1t kh\u00f4ng”? “T\u1eeb Online t\u1edbi Offline (O2O) v\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng l\u00e0 g\u00ec”?<\/em>C\u1ed9ng th\u00eam th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u sau m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i ch\u1ed1ng ch\u1ecdi v\u1edbi \u0111\u1ea1i d\u1ecbch. Xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea7n l\u1edbn \u0111\u00e3 chuy\u1ec3n sang mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc.<\/p>\n\n\n\n

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M\u1ed9t gian h\u00e0ng thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u kh\u00e1ch tham quan tri\u1ec3n l\u00e3m b\u1edfi nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, ch\u0103m s\u00f3c da thi\u00ean nhi\u00ean t\u1eeb \u00dac v\u00e0 New Zealand<\/figcaption><\/figure>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Vecom, n\u0103m 2021 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng tr\u00ean 20% v\u00e0 \u0111\u1ea1t quy m\u00f4 tr\u00ean 16 t\u1ef7 USD. T\u1ed1c \u0111\u1ed9 n\u00e0y s\u1ebd cao h\u01a1n nhi\u1ec1u trong n\u0103m 2022 nh\u1edd ki\u1ec3m so\u00e1t t\u1ed1t \u0111\u1ea1i d\u1ecbch Covid-19 v\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng t\u1eeb l\u00e0n s\u00f3ng th\u1ee9 hai.<\/p>\n\n\n\n

Do \u0111\u00f3, trong khu\u00f4n kh\u1ed5 Tri\u1ec3n l\u00e3m chuy\u00ean ng\u00e0nh l\u00e0m \u0111\u1eb9p Vietbeauty x Cosmobeaute Vietnam 2022 ngo\u00e0i ch\u01b0\u01a1ng tr\u00ecnh tham quan, t\u00ecm ngu\u1ed3n h\u00e0ng ch\u00ednh h\u00e3ng uy t\u00edn, Ban t\u1ed5 ch\u1ee9c c\u00f2n x\u00e2y d\u1ef1ng nh\u1eefng h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00eau tr\u00ean c\u00f9ng c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb MEDiCARE, Nielsen IQ, Haravan, TikTok, Vibula, Soclive v\u00e0 Meiyume.<\/p>\n\n\n\n

H\u1ed9i th\u1ea3o: Xu h\u01b0\u1edbng ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1eadu Covid c\u1ea3 k\u00eanh Offline v\u00e0 Online<\/strong><\/p>\n\n\n\n

+ Xu h\u01b0\u1edbng ng\u00e0nh h\u00e0ng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u1eadu Covid-19 \u2013 Di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb Nielsen IQ<\/p>\n\n\n\n

+ T\u1eeb online \u0111\u1ebfn offline v\u00e0 ng\u01b0\u1ee3c l\u1ea1i: Th\u1ea5u hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u1ec1 S\u1ee9c kh\u1ecfe & L\u00e0m \u0111\u1eb9p trong v\u00e0 h\u1eadu Covid-19 \u2013 di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb MEDiCARE<\/p>\n\n\n\n

+ T\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m: C\u00f9ng Meiyume s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p ho\u00e0n h\u1ea3o \u2013 Di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb Meiyume<\/p>\n\n\n\n

+ T\u0103ng tr\u01b0\u1edfng kinh doanh v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111a k\u00eanh \u2013 Di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb Haravan<\/p>\n\n\n\n

+ Ni\u1ec1m vui l\u00e0m \u0111\u1ea7y gi\u1ecf h\u00e0ng – C\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p ng\u00e0nh beauty \u1ee9ng d\u1ee5ng Mua S\u1eafm k\u1ebft h\u1ee3p Gi\u1ea3i tr\u00ed (Shoppertainment) cho chi\u1ebfn d\u1ecbch Marketing \u2013 Di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb TikTok<\/p>\n\n\n\n

Phi\u00ean th\u1ea3o lu\u1eadn Beauty E-Commerce – L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Kinh doanh hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho Doanh nghi\u1ec7p ng\u00e0nh l\u00e0m \u0111\u1eb9p<\/strong><\/p>\n\n\n\n

+ X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 T\u0103ng tr\u01b0\u1edfng doanh thu tr\u00ean facebook & Messenger<\/p>\n\n\n\n

+ S\u1ee9c m\u1ea1nh c\u1ee7a Live commerce trong kinh doanh ng\u00e0nh beauty<\/p>\n\n\n\n

+ X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean TikTok<\/p>\n\n\n\n

Ngo\u00e0i ra tri\u1ec3n l\u00e3m c\u00f2n c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh giao l\u01b0u v\u1edbi Call Me Duy \u2013 Qu\u00e1n qu\u00e2n KOC Vi\u1ec7t Nam 2022, c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh giao l\u01b0u livestream s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng t\u1ea1i tri\u1ec3n l\u00e3m. \u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i duy nh\u1ea5t \u0111\u1ec3 tham quan v\u00e0 kh\u00e1m ph\u00e1, t\u00ecm ngu\u1ed3n h\u00e0ng v\u00e0 tham gia h\u1ed9i th\u1ea3o t\u1ea1i tri\u1ec3n l\u00e3m l\u00e0m \u0111\u1eb9p l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 gi\u00e0nh nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00e2ng t\u1ea7m doanh nghi\u1ec7p.<\/p>\n\n\n\n

Tri\u1ec3n l\u00e3m Vietbeauty x Cosmobeaute Vietnam di\u1ec5n ra t\u1eeb t\u1eeb 9 gi\u1edd s\u00e1ng \u0111\u1ebfn 17 gi\u1edd chi\u1ec1u. t\u1eeb ng\u00e0y 24 – 26.8 t\u1ea1i trung t\u00e2m H\u1ed9i ch\u1ee3 v\u00e0 Tri\u1ec3n l\u00e3m S\u00e0i G\u00f2n \u2013 SECC, (t\u00f2a nh\u00e0 B) Q.7, TP.HCM.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tri\u1ec3n l\u00e3m qu\u1ed1c t\u1ebf ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m VietBeauty x Cosmobeaut\u00e9 Vietnam 2022 \u0111\u00e3 ch\u00ednh th\u1ee9c khai m\u1ea1c v\u00e0o s\u00e1ng nay (ng\u00e0y 24.8.2022) t\u1ea1i SECC (Q.7, TP.HCM). \u0110\u00e1nh d\u1ea5u cho s\u1ef1 tr\u1edf l\u1ea1i sau 2 n\u0103m v\u1eafng b\u00f3ng, hai tri\u1ec3n l\u00e3m quy m\u00f4 l\u1edbn t\u1ea1i Vi\u1ec7t Nam g\u1ed3m VietBeauty v\u00e0 Cosmobeaut\u00e9 \u0111\u00e3 h\u1ee3p […]\n","protected":false},"author":3841,"featured_media":50415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nKhai m\u1ea1c Tri\u1ec3n l\u00e3m ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 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