{"id":15100,"date":"2022-08-04T11:38:00","date_gmt":"2022-08-04T04:38:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3832238_VI32238_11"},"modified":"2022-08-04T11:38:00","modified_gmt":"2022-08-04T04:38:00","slug":"mo-khoa-tron-ven-cau-chuyen-tu-du-lieu-khach-hang-cho-cac-doanh-nghiep-khu-vuc-apac-cung-savvycom-va-insider","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/mo-khoa-tron-ven-cau-chuyen-tu-du-lieu-khach-hang-cho-cac-doanh-nghiep-khu-vuc-apac-cung-savvycom-va-insider\/","title":{"rendered":"M\u1edf kh\u00f3a tr\u1ecdn v\u1eb9n c\u00e2u chuy\u1ec7n t\u1eeb d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho c\u00e1c Doanh nghi\u1ec7p khu v\u1ef1c APAC c\u00f9ng Savvycom v\u00e0 Insider"},"content":{"rendered":"

H\u00c0 N\u1ed8I, Vi\u1ec7t Nam, 04\/08\/2022<\/span> \/PRNewswire\/ — Savvycom, c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, v\u00e0 Insider, k\u1ef3 l\u00e2n Martech v\u1edbi n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u00e3 k\u00fd k\u1ebft h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ti\u1ec1n \u0111\u1ec1 t\u00edch h\u1ee3p v\u00e0 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a Savvycom trong c\u00e1c l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng & t\u00e0i ch\u00ednh (BFSI), Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 Gi\u00e1o d\u1ee5c v\u1edbi gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng 360 \u0111\u1ed9 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u1ee7a Insider, nh\u1eb1m \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cho c\u00e1c doanh nghi\u1ec7p khu v\u1ef1c ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

\n

\"Kho\u1ea3nh <\/a>
Kho\u1ea3nh kh\u1eafc quan tr\u1ecdng cho m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/span><\/p>\n<\/p><\/div>\n

M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa hai c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd m\u1edf ra c\u01a1 h\u1ed9i cho s\u1ef1 t\u00edch h\u1ee3p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh nh\u1edd n\u1eafm b\u1eaft d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng, t\u1ea1o ra s\u1ef1 nhanh nh\u1ea1y v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, \u0111\u1eb7c bi\u1ec7t  t\u1ea1i ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, n\u01a1i hi\u1ec7n di\u1ec7n nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u00ean phong s\u1ed1 h\u00f3a.<\/p>\n

V\u1edbi h\u01a1n 70%<\/a> l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, c\u00e1c doanh nghi\u1ec7p APAC \u0111ang ch\u1ecbu \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng l\u1edbn trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i nh\u01b0 v\u0169 b\u00e3o. Theo B\u00e1o c\u00e1o Kh\u1ea3o s\u00e1t Chuy\u1ec3n \u0111\u1ed5i K\u1ef9 thu\u1eadt s\u1ed1 Th\u00e1i Lan 2022<\/a>, c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng s\u1ebd kh\u00f4ng tr\u1edf l\u1ea1i nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y v\u00ec trong t\u01b0\u01a1ng lai, h\u1ecd s\u1ebd thay \u0111\u1ed5i v\u0129nh vi\u1ec5n t\u01b0 duy v\u00e0 c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c.<\/p>\n

Insider v\u1edbi n\u1ec1n t\u1ea3ng CDxP \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u01b0 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n 1:1 tr\u00ean th\u1eddi gian th\u1ef1c, c\u00f4ng ngh\u1ec7 AI\/ML gi\u00fap \u0111\u01b0a ra nh\u1eefng ph\u00e1n \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng 360 \u0111\u1ed9, x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh t\u1eeb website, app, email, sms,.. nh\u1eb1m m\u1ee5c \u0111\u00edch h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng b\u00ean v\u1eefng.<\/p>\n

Trong khi \u0111\u00f3, Savvycom c\u00f3 chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 t\u01b0 v\u1ea5n v\u00e0  thi\u1ebft k\u1ebf c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 t\u1ed1i \u01b0u, t\u00edch l\u0169y qua qu\u00e1 tr\u00ecnh cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p top \u0111\u1ea7u trong khu v\u1ef1c nh\u01b0 SCG (Th\u00e1i Lan), CLP (Singapore<\/span>), CPR Vision (H\u1ed3ng K\u00f4ng) v\u00e0 VinGroup (Vi\u1ec7t Nam), hi\u1ec7n \u0111ang ph\u00e1t huy m\u1ea1nh m\u1ebd nh\u1eefng th\u1ebf m\u1ea1nh s\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. C\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c s\u1ed1 h\u00f3a c\u00e1c quy tr\u00ecnh v\u00e0 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1ef1a tr\u00ean l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y, \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng ng\u00e0nh, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c, \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng.<\/p>\n

B\u00e0 V\u00e2n \u0110\u1eb7ng, T\u1ed5ng Gi\u00e1m \u0110\u1ed1c Savvycom cho bi\u1ebft: “C\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 t\u01b0 duy l\u1ea5y d\u1eef li\u1ec7u l\u00e0m trung t\u00e2m \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i quan tr\u1ecdng cho c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 t\u00e0i ch\u00ednh nh\u1eb1m th\u00fac \u0111\u1ea9y c\u00e1c m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u1edbi t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn. Khi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 to\u00e0n c\u1ea7u t\u00ecm c\u00e1ch chuy\u1ec3n \u0111\u1ed5i c\u00f4ng vi\u1ec7c kinh doanh b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1, ch\u00fang t\u00f4i mang \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng nh\u1edd v\u00e0o n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a \u0111\u1ed9i ng\u0169 qua c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1  tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u0111\u1ed1i t\u00e1c – c\u00f4ng ty kh\u1edfi nghi\u1ec7p k\u1ef3 l\u00e2n Insider”.<\/p>\n

Anh Jack Nguy\u1ec5n, Gi\u00e1m \u0111\u1ed1c khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u1ee7a Insider cho bi\u1ebft th\u00eam:  “S\u1ef1 k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 gi\u1eefa Insider v\u00e0 Savycom s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng t\u1eeb khi h\u1ecd b\u1eaft \u0111\u1ea7u ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. V\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi h\u01a1n 100 doanh nghi\u1ec7p Vi\u1ec7t Nam v\u00e0 800 doanh nghi\u1ec7p to\u00e0n c\u1ea7u, Insider tin r\u1eb1ng vi\u1ec7c am hi\u1ec3u v\u1ec1 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng ch\u00ednh nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00ean c\u00e1c h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng si\u00eau c\u00e1 nh\u00e2n h\u00f3a \u0111a k\u00eanh ch\u00ednh l\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.”<\/p>\n

 \u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c \u0111\u00edch k\u00ed k\u1ebft, Savvycom v\u00e0 Insider s\u1ebd t\u1ed5 ch\u1ee9c chu\u1ed7i h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i, t\u1ed5 ch\u1ee9c, \u0111\u1ed9i nh\u00f3m, t\u01b0 duy nh\u00e0 l\u00e3nh \u0111\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh,…. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng c\u1ee7a hai c\u00f4ng ty tr\u00ean h\u00e0nh tr\u00ecnh mang \u0111\u1ebfn nh\u1eefng h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c \u0111\u1ebfn doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Savvycom<\/p>\n

Savvycom l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1ed1 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, y t\u1ebf v\u00e0  gi\u00e1o d\u1ee5c cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. C\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i H\u00e0 N\u1ed9i v\u1edbi ba v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, California<\/span> v\u00e0 Sydney<\/span> . C\u00f4ng ty mang s\u1ee9 m\u1ec7nh \u0111\u01b0a c\u00f4ng ngh\u1ec7 v\u00e0o cu\u1ed9c s\u1ed1ng b\u1eb1ng c\u00e1ch n\u00e2ng t\u1ea7m ngu\u1ed3n l\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1ea1i Vi\u1ec7t Nam<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Insider<\/p>\n

Insider l\u00e0 c\u00f4ng ty K\u1ef3 l\u00e2n c\u00f4ng ngh\u1ec7 v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng xuy\u00ean su\u1ed1t c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111a k\u00eanh nh\u01b0 Web, App, Web Push, Email, SMS, Messaging App, Ads..<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00c0 N\u1ed8I, Vi\u1ec7t Nam, 04\/08\/2022 \/PRNewswire\/ — Savvycom, c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, v\u00e0 Insider, k\u1ef3 l\u00e2n Martech v\u1edbi n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u00e3 k\u00fd k\u1ebft h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ti\u1ec1n \u0111\u1ec1 […]\n","protected":false},"author":4,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-15100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nM\u1edf kh\u00f3a tr\u1ecdn v\u1eb9n 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