{"id":15029,"date":"2022-08-01T21:22:00","date_gmt":"2022-08-01T14:22:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3831136_VI31136_11"},"modified":"2022-08-01T21:22:00","modified_gmt":"2022-08-01T14:22:00","slug":"hoat-dong-theo-doi-truyen-thong-tuyen-tinh-giam-xuong-khi-thoi-gian-xem-cac-video-dai-truc-tuyen-tang-len-theo-omdia","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/hoat-dong-theo-doi-truyen-thong-tuyen-tinh-giam-xuong-khi-thoi-gian-xem-cac-video-dai-truc-tuyen-tang-len-theo-omdia\/","title":{"rendered":"Ho\u1ea1t \u0111\u1ed9ng theo d\u00f5i truy\u1ec1n th\u00f4ng tuy\u1ebfn t\u00ednh gi\u1ea3m xu\u1ed1ng khi th\u1eddi gian xem c\u00e1c video d\u00e0i tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean theo Omdia"},"content":{"rendered":"

LONDON<\/span><\/span>, ng\u00e0y 1 th\u00e1ng 8 n\u0103m 2022<\/span> \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Omdia cho th\u1ea5y truy\u1ec1n th\u00f4ng phi tuy\u1ebfn ti\u1ebfp t\u1ee5c ng\u00e0y m\u1ed9t chi\u1ebfm \u01b0u th\u1ebf trong th\u00f3i quen xem truy\u1ec1n h\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean kh\u1eafp Hoa K\u1ef3, Ch\u00e2u \u00c2u v\u00e0 \u00dac v\u1edbi c\u00e1c video d\u00e0i tr\u1ef1c tuy\u1ebfn v\u00e0 video truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t xa s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a n\u0103m tr\u01b0\u1edbc v\u1ec1 th\u1eddi gian xem.<\/p>\n

\"Cross<\/a>
Cross platform viewing time by country 2021<\/span> <\/div>\n

B\u00e1o c\u00e1o th\u1eddi gian xem truy\u1ec1n h\u00ecnh nhi\u1ec1u n\u1ec1n t\u1ea3ng<\/a><\/i> m\u1edbi c\u1ee7a Omdia n\u0103m 2022 cho th\u1ea5y tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng, t\u1ed5ng th\u1eddi gian xem trung b\u00ecnh h\u00e0ng ng\u00e0y \u0111\u1ec1u \u0111\u1ea1t 262 ph\u00fat m\u1ed7i ng\u01b0\u1eddi m\u1ed7i ng\u00e0y v\u00e0o n\u0103m 2021 (6 gi\u1edd v\u00e0 2 ph\u00fat), gi\u1ea3m 0,5% so v\u1edbi n\u0103m ngo\u00e1i. S\u1ef1 s\u1ee5t gi\u1ea3m th\u1eddi l\u01b0\u1ee3ng xem truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh, video ng\u1eafn tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00e0i kho\u1ea3n VoD truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n gi\u1ea3i th\u00edch cho s\u1ef1 s\u1ee5t gi\u1ea3m nh\u1eb9 n\u00e0y; trong \u0111\u00f3 lo\u1ea1i h\u00ecnh truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m l\u1edbn nh\u1ea5t. Tuy v\u1eady, s\u01b0 t\u0103ng tr\u01b0\u1edfng v\u1ec1 th\u1eddi l\u01b0\u1ee3ng xem video d\u00e0i tr\u1ef1c tuy\u1ebfn v\u00e0 video m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c \u0111\u00e0 gi\u1ea3m n\u00e0y, n\u00ean nh\u00ecn chung th\u1eddi gian xem ch\u1ec9 gi\u1ea3m kho\u1ea3ng 2 ph\u00fat.<\/p>\n

Th\u1eddi gian xem truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh gi\u1ea3m \u1edf t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2021; vi\u1ec7c ch\u1ea5m d\u1ee9t c\u00e1c l\u1ec7nh h\u1ea1n ch\u1ebf v\u00e0 phong t\u1ecfa k\u00e9o d\u00e0i trong ph\u1ea7n l\u1edbn n\u0103m 2020 l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh, \u0111\u1ed3ng th\u1eddi s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c h\u01b0\u1edbng \u0111\u1ebfn d\u1ecbch v\u1ee5 xem theo y\u00eau c\u1ea7u c\u0169ng th\u00fac \u0111\u1ea9y \u0111i\u1ec1u n\u00e0y.<\/p>\n

Rob Moyser<\/span>, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u1ea5p cao thu\u1ed9c m\u1ea3ng Video tr\u1ef1c tuy\u1ebfn & truy\u1ec1n h\u00ecnh c\u1ee7a Omdia<\/a> nh\u1eadn x\u00e9t “\u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n cao nh\u01b0 Hoa K\u1ef3 v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh, 2021 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 n\u0103m cu\u1ed1i c\u00f9ng m\u00e0 truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh chi\u1ebfm \u01b0u th\u1ebf so v\u1edbi truy\u1ec1n h\u00ecnh phi tuy\u1ebfn t\u00ednh. Tuy nhi\u00ean, x\u00e9t theo t\u1eebng n\u1ec1n t\u1ea3ng, truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh v\u1eabn l\u00e0 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 xem truy\u1ec1n h\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.”<\/p>\n

Video d\u00e0i tr\u1ef1c tuy\u1ebfn l\u00e0 l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u1ee7 ch\u1ed1t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng, ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 thu\u00ea bao tr\u1ef1c tuy\u1ebfn hi\u1ec7n c\u00f3 nh\u01b0 Netflix, Amazon Prime v\u00e0 Disney+, v\u00e0 vi\u1ec7c ra m\u1eaft m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 OTT m\u1edbi nh\u01b0 Discovery+ v\u00e0 Paramount+. T\u1ed5ng c\u1ed9ng, th\u1eddi gian xem video d\u00e0i t\u0103ng 8 ph\u00fat, \u0111\u1ea1t 68 ph\u00fat, cao h\u01a1n 8 ph\u00fat so v\u1edbi video tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Th\u1eddi gian xem n\u1ed9i dung video tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng 9 ph\u00fat v\u00e0o n\u0103m 2021 l\u00ean m\u1ee9c trung b\u00ecnh 60 ph\u00fat m\u1ed7i ng\u01b0\u1eddi m\u1ed7i ng\u00e0y tr\u00ean ch\u00edn th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch. TikTok l\u00e0 nh\u00e2n t\u1ed1 n\u1ed5i b\u1eadt v\u1ec1 t\u0103ng tr\u01b0\u1edfng video trong n\u0103m; n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua Facebook v\u1ec1 t\u1ed5ng th\u1eddi gian s\u1eed d\u1ee5ng v\u00e0o n\u0103m 2022.<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 OMDIA: <\/b><\/p>\n

Omdia l\u00e0 m\u1ed9t nh\u00f3m nghi\u00ean c\u1ee9u v\u00e0 c\u1ed1 v\u1ea5n h\u00e0ng \u0111\u1ea7u t\u1eadp trung v\u00e0o ng\u00e0nh c\u00f4ng ngh\u1ec7. V\u1edbi kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 120 qu\u1ed1c gia, Omdia cung c\u1ea5p d\u1eef li\u1ec7u quan tr\u1ecdng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch, t\u01b0 v\u1ea5n v\u00e0 t\u01b0 v\u1ea5n t\u00f9y ch\u1ec9nh.<\/p>\n

Li\u00ean h\u1ec7:
<\/b>Fasiha Khan<\/span> \/ T: +44 7503 666806 \/ E: fasiha.khan@omdia.com<\/a><\/p>\n

Truy c\u1eadp Omdia<\/a><\/p>\n

H\u00ecnh \u1ea3nh – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/08\/hoat-dong-theo-doi-truyen-thong-tuyen-tinh-giam-xuong-khi-thoi-gian-xem-cac-video-dai-truc-tuyen-tang-len-theo-omdia.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON, ng\u00e0y 1 th\u00e1ng 8 n\u0103m 2022 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Omdia cho th\u1ea5y truy\u1ec1n th\u00f4ng phi tuy\u1ebfn ti\u1ebfp t\u1ee5c ng\u00e0y m\u1ed9t chi\u1ebfm \u01b0u th\u1ebf trong th\u00f3i quen xem truy\u1ec1n h\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean kh\u1eafp Hoa K\u1ef3, Ch\u00e2u \u00c2u v\u00e0 \u00dac v\u1edbi c\u00e1c video d\u00e0i tr\u1ef1c tuy\u1ebfn v\u00e0 video truy\u1ec1n […]\n","protected":false},"author":4,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-15029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nHo\u1ea1t \u0111\u1ed9ng theo d\u00f5i truy\u1ec1n th\u00f4ng tuy\u1ebfn t\u00ednh gi\u1ea3m xu\u1ed1ng khi th\u1eddi gian xem c\u00e1c video d\u00e0i tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean theo Omdia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/hoat-dong-theo-doi-truyen-thong-tuyen-tinh-giam-xuong-khi-thoi-gian-xem-cac-video-dai-truc-tuyen-tang-len-theo-omdia\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ho\u1ea1t \u0111\u1ed9ng theo d\u00f5i truy\u1ec1n th\u00f4ng tuy\u1ebfn t\u00ednh gi\u1ea3m xu\u1ed1ng khi th\u1eddi gian xem c\u00e1c video d\u00e0i tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean theo Omdia\" \/>\n<meta property=\"og:description\" content=\"LONDON, ng\u00e0y 1 th\u00e1ng 8 n\u0103m 2022 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi t\u1eeb Omdia cho th\u1ea5y truy\u1ec1n th\u00f4ng phi tuy\u1ebfn ti\u1ebfp 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