{"id":13787,"date":"2022-05-26T18:18:00","date_gmt":"2022-05-26T11:18:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3767100_VI67100_11"},"modified":"2022-05-26T18:18:00","modified_gmt":"2022-05-26T11:18:00","slug":"nghien-cuu-chi-ra-nhung-thach-thuc-hang-dau-ma-cac-nha-bao-phai-doi-mat-bao-gom-chong-lai-tin-tuc-gia-cap-nhat-tin-tuc-nhanh-chong-va-thu-hut-doc-gia-moi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-chi-ra-nhung-thach-thuc-hang-dau-ma-cac-nha-bao-phai-doi-mat-bao-gom-chong-lai-tin-tuc-gia-cap-nhat-tin-tuc-nhanh-chong-va-thu-hut-doc-gia-moi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u ch\u1ec9 ra nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u m\u00e0 c\u00e1c nh\u00e0 b\u00e1o ph\u1ea3i \u0111\u1ed1i m\u1eb7t bao g\u1ed3m ch\u1ed1ng l\u1ea1i tin t\u1ee9c gi\u1ea3, c\u1eadp nh\u1eadt tin t\u1ee9c nhanh ch\u00f3ng v\u00e0 thu h\u00fat \u0111\u1ecdc gi\u1ea3 m\u1edbi"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-chi-ra-nhung-thach-thuc-hang-dau-ma-cac-nha-bao-phai-doi-mat-bao-gom-chong-lai-tin-tuc-gia-cap-nhat-tin-tuc-nhanh-chong-va-thu-hut-doc-gia-moi.jpg\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u n\u0103m 2022 c\u1ee7a Cision ch\u1ec9 ra <span id=\"spanHghlte388\">s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a<\/span> m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t cao gi\u1eefa truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang<\/i>&nbsp;<\/li>\n<li><i>\u0110\u1ea1i \u0111a s\u1ed1 c\u00e1c nh\u00e0 b\u00e1o (91%) cho r\u1eb1ng ch\u1ec9 kho\u1ea3ng m\u1ed9t n\u1eeda <span id=\"spanHghlt3f04\">th\u00f4ng tin, b\u00e0i vi\u1ebft<\/span>&nbsp;m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 c\u00f3 n\u1ed9i dung li\u00ean quan<\/i>&nbsp;<\/li>\n<\/ul>\n<p>H\u1ed2NG K\u00d4NG, <span class=\"xn-chron\">26\/5\/2022<\/span> \/PRNewswire\/ &#8212; Trong b\u1ed1i c\u1ea3nh <span id=\"spanHghlt9aa6\">th\u00f4ng tin<\/span> b\u00e1o ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00e1c <span id=\"spanHghlt0cde\">b\u1ea3n b\u00e1o c\u00e1o<\/span> \u0111\u00e1ng tin c\u1eady <span id=\"spanHghlta21d\">ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn<\/span> h\u01a1n bao gi\u1edd h\u1ebft, gi\u1edbi truy\u1ec1n th\u00f4ng <span id=\"spanHghlt96bc\">\u0111ang<\/span> g\u1eb7p th\u00e1ch th\u1ee9c l\u1edbn khi h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng cao <span id=\"spanHghlte1b5\">trong vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng tin b\u00e0i<\/span>, s\u1ea3n xu\u1ea5t n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt trong chu k\u1ef3 tin t\u1ee9c 24 gi\u1edd v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c <span id=\"spanHghlte874\">v\u1edbi \u0111\u1ecdc gi\u1ea3<\/span>.<\/p>\n<p><u><a href=\"https:\/\/www.cision.com\/?&amp;utm_source=prnasia&amp;utm_medium=press_release&amp;utm_campaign=wp_state-of-the-media_2022\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Cision<\/a><\/u>&nbsp;l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n h\u1ed7 tr\u1ee3 c\u00e1c chuy\u00ean gia marketing v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang tr\u00ean to\u00e0n th\u1ebf gi\u1edbi t\u00ecm hi\u1ec3u, t\u00e1c \u0111\u1ed9ng v\u00e0 n\u00e2ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd. Cision ph\u00e1t h\u00e0nh&nbsp;<i><u><a href=\"https:\/\/en.prnasia.com\/mkt_events\/sn_865.shtml?&amp;utm_source=prnasia&amp;utm_medium=press_release&amp;utm_campaign=wp_state-of-the-media_2022\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng<\/a><\/u><\/i>&nbsp;h\u00e0ng n\u0103m, t\u1ed5ng h\u1ee3p c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u01a1n 3.800 nh\u00e0 b\u00e1o t\u1eeb 17 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 ch\u00ednh h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. B\u00e1o c\u00e1o c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u01b0a nh\u1eefng tin t\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1ng tin c\u1eady.&nbsp;<\/p>\n<p>Theo b\u00e1o c\u00e1o, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t <span id=\"spanHghlt70e6\">\u0111\u1ed1i v\u1edbi<\/span> c\u00e1c nh\u00e0 b\u00e1o l\u00e0 duy tr\u00ec uy t\u00edn c\u1ee7a m\u00ecnh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ngu\u1ed3n tin t\u1ee9c \u0111\u00e1ng tin c\u1eady (32%) v\u00e0 ch\u1ed1ng l\u1ea1i c\u00e1c c\u00e1o bu\u1ed9c &#8220;tin gi\u1ea3&#8221;. Th\u00e1ch th\u1ee9c x\u1ebfp <span id=\"spanHghlt2dff\">l\u1edbn th\u1ee9<\/span> hai m\u00e0 c\u00e1c nh\u00e0 b\u00e1o <span id=\"spanHghlt1130\">n\u00eau<\/span> ra l\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean <span id=\"spanHghltfc3c\">h\u1ea1n ch\u1ebf<\/span> v\u00e0 ngu\u1ed3n l\u1ef1c <span id=\"spanHghlt6588\">gi\u1ea3m \u0111i<\/span> \u0111ang gia t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Th\u1ef1c t\u1ebf, c\u1ee9 10 nh\u00e0 b\u00e1o th\u00ec c\u00f3 3 ng\u01b0\u1eddi (29%) vi\u1ebft t\u1eeb 10 tin <span id=\"spanHghlte3f6\">b\u00e0i<\/span> tr\u1edf l\u00ean m\u1ed7i tu\u1ea7n.&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9510\" readability=\"8\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1825539\/The_Greatest_Obstacles_Journalists_Cision_s_2022_State_Media_Report.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-chi-ra-nhung-thach-thuc-hang-dau-ma-cac-nha-bao-phai-doi-mat-bao-gom-chong-lai-tin-tuc-gia-cap-nhat-tin-tuc-nhanh-chong-va-thu-hut-doc-gia-moi-1.jpg\" title=\"Nh\u1eefng tr\u1edf ng\u1ea1i l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1o \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision.\" alt=\"Nh\u1eefng tr\u1edf ng\u1ea1i l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1o \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision.\"><\/a><br \/><span>Nh\u1eefng tr\u1edf ng\u1ea1i l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1o \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision.<\/span><\/p>\n<\/p><\/div>\n<p>\u00d4ng <span class=\"xn-person\">Nicole Gulliot<\/span>, COO c\u1ee7a Cision ki\u00eam Ch\u1ee7 t\u1ecbch c\u1ee7a PR Newswire cho bi\u1ebft: &#8220;C\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e0 b\u00e1o kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u01b0a tin m\u00e0 c\u00f2n l\u00e0 khai m\u1edf c\u00e1nh c\u1eeda cho c\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o mang t\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n <span id=\"spanHghlt2426\">\u00fd ngh\u0129a<\/span> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng&#8221;.&nbsp;<\/p>\n<p><b>Nh\u1eefng <span id=\"spanHghlt90ae\">y\u1ebfu t\u1ed1 m\u00e0 ng\u01b0\u1eddi l\u00e0m <\/span>b\u00e1o <span id=\"spanHghlt5da0\">mong mu\u1ed1n t\u1eeb c\u00e1c<\/span> chuy\u00ean gia PR:<\/b>&nbsp;<\/p>\n<p>Khi chia s\u1ebb v\u1ec1 c\u00e1c ngu\u1ed3n <span id=\"spanHghlt5e5b\">th\u00f4ng tin<\/span> h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1o trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n ho\u1eb7c \u00fd t\u01b0\u1edfng b\u00e0i vi\u1ebft, h\u01a1n 1\/3 nh\u00e0 b\u00e1o (37%) \u0111\u00e3 \u0111\u1ec1 c\u1eadp c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 \u0111\u00e2y l\u00e0 ngu\u1ed3n tin \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t. H\u01a1n 3\/4 <span id=\"spanHghlt96ee\">nh\u00e0 b\u00e1o<\/span> (76%) mu\u1ed1n nh\u1eadn th\u00f4ng c\u00e1o b\u00e1o ch\u00ed t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c chuy\u00ean gia PR h\u01a1n b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1c. D\u1eef li\u1ec7u <span id=\"spanHghlt456c\">v\u1ec1<\/span> th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng x\u1ebfp th\u1ee9 hai (63%) v\u00e0 g\u1ea7n m\u1ed9t n\u1eeda (49%) nh\u00e0 b\u00e1o mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn l\u1eddi m\u1eddi tham gia s\u1ef1 ki\u1ec7n.&nbsp;<\/p>\n<p>\u00d4ng Gulliot chia s\u1ebb: &#8220;Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u1eabn chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u00e0 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n cung c\u1ea5p tin t\u1ee9c \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng b\u1edfi \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ee9c h\u1ee3p ph\u00e1p, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 nhanh ch\u00f3ng&#8221;.&nbsp;<\/p>\n<p>\u0110\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 b\u1ec1n <span id=\"spanHghlt7f33\">v\u1eefng<\/span> h\u01a1n v\u1edbi c\u00e1c ph\u00f3ng vi\u00ean, nh\u1eefng ng\u01b0\u1eddi l\u00e0m PR chuy\u00ean nghi\u1ec7p ph\u1ea3i l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u sau:&nbsp;<\/p>\n<ul type=\"disc\">\n<li><b>Th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u00f3 ngu\u1ed3n r\u00f5 r\u00e0ng<\/b>: G\u1ea7n hai ph\u1ea7n ba <span id=\"spanHghltcaac\">nh\u00e0 b\u00e1o<\/span> (60%) c\u1ea3m th\u1ea5y <span id=\"spanHghlt3b21\">v\u00f4 \u00edch<\/span> khi cung c\u1ea5p tin t\u1ee9c v\u1edbi ti\u00eau chu\u1ea9n th\u1ea5p h\u01a1n, trong b\u1ed1i c\u1ea3nh c\u00f3 nhi\u1ec1u ch\u1ec9 tr\u00edch m\u1ea1nh m\u1ebd v\u1ec1 uy t\u00edn v\u00e0 l\u00f2ng tin c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/li>\n<li><b>Ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi h\u1ea1n<\/b>: N\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y nh\u1eefng chuy\u00ean gia PR kh\u00f4ng t\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a h\u1ecd, m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 c\u00e1c nh\u00e0 b\u00e1o (22%) n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng d\u00e0nh th\u1eddi gian cho nh\u1eefng chuy\u00ean gia PR \u0111\u00f3.&nbsp;<\/li>\n<li><b><span id=\"spanHghltf356\">D\u1eebng vi\u1ec7c<\/span> g\u1eedi th\u01b0 <span id=\"spanHghltccdf\">li\u00ean t\u1ee5c<\/span><\/b>: <span id=\"spanHghlt2b74\">\u0110a<\/span> s\u1ed1 c\u00e1c nh\u00e0 b\u00e1o (74%) kh\u00f4ng ch\u1ea5p nh\u1eadn vi\u1ec7c &#8220;b\u1ecb g\u1eedi th\u01b0 r\u00e1c v\u1edbi nh\u1eefng <span id=\"spanHghltc8af\">th\u00f4ng tin<\/span> kh\u00f4ng li\u00ean quan&#8221;. Do \u0111\u00f3, <span id=\"spanHghlt62ef\">c\u00e1c chuy\u00ean gia PR c\u1ea7n<\/span> \u0111\u1ea3m b\u1ea3o nh\u1eefng th\u00f4ng tin, <span id=\"spanHghlt0701\">b\u00e0i<\/span><span id=\"spanHghltc6c5\">&nbsp;vi\u1ebft \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn<\/span> ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. Tr\u00ean th\u1ef1c t\u1ebf, ch\u1ec9 c\u00f3 9% nh\u00e0 b\u00e1o n\u00f3i r\u1eb1ng ph\u1ea7n l\u1edbn nh\u1eefng <span id=\"spanHghltfe92\">n\u1ed9i dung<\/span> m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 ph\u00f9 h\u1ee3p.&nbsp;<\/li>\n<li><b><span id=\"spanHghlt7c8c\">T\u00edch h\u1ee3p<\/span> \u0111a ph\u01b0\u01a1ng ti\u1ec7n: h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin<\/b>: 22% nh\u00e0 b\u00e1o n\u00f3i r\u1eb1ng chuy\u00ean vi\u00ean PR c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch \u0111\u01b0a nh\u1eefng n\u1ed9i dung <span id=\"spanHghltc2ea\">\u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/span> v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. H\u01a1n m\u1ed9t n\u1eeda (54%) nh\u00e0 b\u00e1o cho bi\u1ebft h\u1ecd <span id=\"spanHghltbbbd\">c\u00f3 khuynh h\u01b0\u1edbng vi\u1ebft nh\u1eefng<\/span> c\u00e2u chuy\u1ec7n h\u01a1n n\u1ebfu <span id=\"spanHghlt98b4\">nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/span>.&nbsp;<\/li>\n<\/ul>\n<p>\u00d4ng Guillot cho bi\u1ebft: &#8220;Khi n\u00f3i \u0111\u1ebfn m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c chuy\u00ean gia trong ng\u00e0nh truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c nh\u00e0 b\u00e1o, t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng cho gi\u1edbi truy\u1ec1n th\u00f4ng. Y\u1ebfu t\u1ed1 n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u00e0 b\u00e1o \u0111\u1ec3 trao \u0111\u1ed5i, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u1ea3 hai b\u00ean \u0111ang c\u1ed1 g\u1eafng c\u00f9ng ti\u1ebfp c\u1eadn&#8221;.&nbsp;<\/p>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft, h\u00e3y t\u1ea3i xu\u1ed1ng&nbsp;<i><u><a href=\"https:\/\/en.prnasia.com\/mkt_events\/sn_865.shtml?&amp;utm_source=prnasia&amp;utm_medium=press_release&amp;utm_campaign=wp_state-of-the-media_2022\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision: <span id=\"spanHghltcc47\">G\u00f3c nh\u00ecn<\/span> chuy\u00ean s\u00e2u <span id=\"spanHghlt6465\">d\u00e0nh cho c\u00e1c<\/span> chuy\u00ean gia PR s\u1ebd c\u1ea7n \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a c\u00e1c nh\u00e0 b\u00e1o&nbsp;<\/a><\/u><\/i><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2241\" readability=\"7\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1825540\/Cision_s_2022_State_Media_Report.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-chi-ra-nhung-thach-thuc-hang-dau-ma-cac-nha-bao-phai-doi-mat-bao-gom-chong-lai-tin-tuc-gia-cap-nhat-tin-tuc-nhanh-chong-va-thu-hut-doc-gia-moi-2.jpg\" title=\"B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision\" alt=\"B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision\"><\/a><br \/><span>B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng n\u0103m 2022 c\u1ee7a Cision<\/span><\/p>\n<\/p><\/div>\n<p><b>Ph\u01b0\u01a1ng ph\u00e1p b\u00e1o c\u00e1o<\/b>&nbsp;<\/p>\n<p>Cision \u0111\u00e3 ti\u1ebfn h\u00e0nh cu\u1ed9c kh\u1ea3o s\u00e1t <span id=\"spanHghlt9c5e\">Th\u1ecb tr\u01b0\u1eddng<\/span> truy\u1ec1n th\u00f4ng n\u0103m 2022 trong su\u1ed1t th\u00e1ng 1 v\u00e0 th\u00e1ng 2\/2022. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c g\u1eedi qua email cho <span id=\"spanHghltf503\">c\u00e1c<\/span> th\u00e0nh vi\u00ean c\u1ee7a Cision Media Database, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty ki\u1ec3m tra nh\u1eb1m x\u00e1c minh v\u1ecb tr\u00ed c\u1ee7a h\u1ecd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 chuy\u00ean gia truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 blogger. Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 kh\u1ea3o s\u00e1t c\u00e1c th\u00e0nh vi\u00ean trong c\u01a1 s\u1edf d\u1eef li\u1ec7u HARO (Help a Reporter Out) v\u00e0 cung c\u1ea5p kh\u1ea3o s\u00e1t cho c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng trong c\u01a1 s\u1edf d\u1eef li\u1ec7u PR Newswire d\u00e0nh cho nh\u00e0 b\u00e1o.&nbsp;<\/p>\n<p>C\u00f3 t\u1ed5ng c\u1ed9ng 3.890 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb 17 <span id=\"spanHghltbcd9\">qu\u1ed1c gia<\/span> tr\u00ean to\u00e0n c\u1ea7u cho cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m nay. M\u1ef9, <span class=\"xn-location\">Canada<\/span>, Anh, Ph\u00e1p, \u0110\u1ee9c, Ph\u1ea7n Lan, Th\u1ee5y \u0110i\u1ec3n, \u00dd, T\u00e2y <span class=\"xn-person\">Ban Nha<\/span>, B\u1ed3 \u0110\u00e0o Nha, Trung Qu\u1ed1c, \u00dac, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Indonesia<\/span>, \u0110\u00e0i Loan v\u00e0 H\u1ed3ng K\u00f4ng.&nbsp;<\/p>\n<p>Ng\u00f4n ng\u1eef kh\u1ea3o s\u00e1t \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch v\u00e0 b\u1ea3n \u0111\u1ecba h\u00f3a cho t\u1eebng th\u1ecb tr\u01b0\u1eddng, k\u1ebft qu\u1ea3 sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed1i chi\u1ebfu v\u1edbi nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o to\u00e0n c\u1ea7u n\u00e0y.<\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 Cision<\/b>&nbsp;<\/p>\n<p>Cision l\u00e0 nh\u00e0 cung c\u1ea5p truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n cho ph\u00e9p h\u01a1n 100.000 chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi x\u00e1c \u0111\u1ecbnh, k\u1ebft n\u1ed1i v\u00e0 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, Cision t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho th\u1ebf h\u1ec7 c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng <span id=\"spanHghlt358e\">th\u1ebf h\u1ec7 m\u1edbi<\/span> ho\u1ea1t \u0111\u1ed9ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty th\u00f4ng qua d\u01b0 lu\u1eadn. Cision c\u00f3 v\u0103n ph\u00f2ng t\u1ea1i 24 qu\u1ed1c gia tr\u00ean kh\u1eafp Ch\u00e2u M\u1ef9, EMEA v\u00e0 APAC. C\u00f4ng ty cung c\u1ea5p b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t trong ph\u00e2n kh\u00fac, bao g\u1ed3m PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud\u00ae v\u00e0 Cision Insights. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, h\u00e3y truy c\u1eadp<u><a href=\"http:\/\/www.cision.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&nbsp;<\/a><a href=\"http:\/\/www.cision.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www. precision.com<\/a><\/u>&nbsp;v\u00e0 theo d\u00f5i<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3491452-1&amp;h=3947986386&amp;u=https%3A%2F%2Ftwitter.com%2Fcision&amp;a=%40Cision\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&nbsp;<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3491452-1&amp;h=3947986386&amp;u=https%3A%2F%2Ftwitter.com%2Fcision&amp;a=%40Cision\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">@Cision<\/a><\/u>&nbsp;tr\u00ean Twitter.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u n\u0103m 2022 c\u1ee7a Cision ch\u1ec9 ra s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t cao gi\u1eefa truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang&nbsp; \u0110\u1ea1i \u0111a s\u1ed1 c\u00e1c nh\u00e0 b\u00e1o (91%) cho r\u1eb1ng ch\u1ec9 kho\u1ea3ng m\u1ed9t n\u1eeda th\u00f4ng tin, b\u00e0i vi\u1ebft&nbsp;m\u00e0 h\u1ecd [&#8230;]\n","protected":false},"author":1910,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-13787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nghi\u00ean c\u1ee9u ch\u1ec9 ra nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u m\u00e0 c\u00e1c nh\u00e0 b\u00e1o ph\u1ea3i \u0111\u1ed1i m\u1eb7t bao g\u1ed3m ch\u1ed1ng l\u1ea1i tin t\u1ee9c gi\u1ea3, c\u1eadp nh\u1eadt tin t\u1ee9c nhanh ch\u00f3ng v\u00e0 thu h\u00fat \u0111\u1ecdc gi\u1ea3 m\u1edbi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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