{"id":13436,"date":"2022-04-25T17:05:15","date_gmt":"2022-04-25T10:05:15","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=13436"},"modified":"2022-04-25T17:05:16","modified_gmt":"2022-04-25T10:05:16","slug":"cac-thuong-hieu-lam-dep-noi-tieng-the-gioi-trong-no-luc-bao-ve-hanh-tinh-xanh","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/cac-thuong-hieu-lam-dep-noi-tieng-the-gioi-trong-no-luc-bao-ve-hanh-tinh-xanh\/","title":{"rendered":"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi trong n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 h\u00e0nh tinh xanh"},"content":{"rendered":"\n

Trong nh\u1eefng n\u0103m qua, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p th\u1ebf gi\u1edbi c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 an to\u00e0n cho s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi.<\/strong><\/p>\n\n\n\n

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L\u2019Oreal, La Rocher-Posay hay Kiehl\u2019s trong n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 h\u00e0nh tinh xanh b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean v\u00e0 c\u1ea3i ti\u1ebfn bao b\u00ec th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng <\/figcaption><\/figure>\n\n\n\n

C\u00f9ng \u0111i\u1ec3m l\u1ea1i m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u00ec m\u1ed9t h\u00e0nh tinh xanh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

N\u0103m 2019, L\u2019Oreal \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t tr\u00ean to\u00e0n c\u1ea7u khi k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ty c\u00f4ng ngh\u1ec7 bao b\u00ec h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Albea cho ra \u0111\u1eddi lo\u1ea1i bao b\u00ec d\u1ea1ng tu\u00fdp \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi b\u1eb1ng v\u1eadt li\u1ec7u t\u00edch h\u1ee3p gi\u1ea5y b\u00eca carton. Tin t\u1ee9c v\u1ec1 lo\u1ea1i bao b\u00ec gi\u1ea5y t\u00edch h\u1ee3p d\u1ea1ng tu\u00fdp \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi gi\u00fap gi\u1ea3m thi\u1ec3u 45% l\u01b0\u1ee3ng nh\u1ef1a nguy\u00ean sinh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong s\u1ea3n xu\u1ea5t bao b\u00ec \u0111\u00e3 tr\u00e0n ng\u1eadp c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, m\u1edf \u0111\u1ea7u cho m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi cho m\u1ed9t ng\u00e0nh l\u00e0m \u0111\u1eb9p b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n trong \u0111\u1ecbnh h\u01b0\u1edbng t\u00f4n tr\u1ecdng c\u00e1c gi\u1edbi h\u1ea1n c\u1ee7a h\u00e0nh tinh.<\/p>\n\n\n\n

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Kem d\u01b0\u1ee1ng th\u1ec3 Kiehl\u2019s Cr\u00e8me de Corps<\/figcaption><\/figure>\n\n\n\n

S\u1ef1 \u0111\u1ed9t ph\u00e1 trong bao b\u00ec m\u1ef9 ph\u1ea9m t\u1eeb L\u2019Oreal \u0111\u00e3 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c s\u00e1ng ki\u1ebfn gi\u1ea3m thi\u1ec3u tr\u1ecdng l\u01b0\u1ee3ng, c\u1ea3i ti\u1ebfn ch\u1ea5t li\u1ec7u t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p cho b\u1ea3n th\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cho c\u1ea3 h\u00e0nh tinh c\u1ee7a v\u00e0i t\u1ef7 ng\u01b0\u1eddi \u0111ang sinh s\u1ed1ng.<\/p>\n\n\n\n

Kiehl\u2019s, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi c\u1ee7a M\u1ef9 c\u0169ng \u0111\u00e3 \u0111\u01b0a ra m\u1ee5c ti\u00eau gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00ec m\u1ed9t h\u00e0nh tinh kh\u1ecfe m\u1ea1nh v\u00e0 m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n. Tr\u00ean 80% bao b\u00ec c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i danh n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o tung ra li\u00ean t\u1ee5c nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp v\u1edbi thi\u1ebft k\u1ebf h\u1ed9i h\u1ecda tuy\u1ec7t \u0111\u1eb9p, l\u00e0m h\u00e0i l\u00f2ng l\u1ef1c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng xanh to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Trong n\u0103m 2021, Kiehl\u2019s tung ra bao b\u00ec d\u1ea1ng chai t\u00edch h\u1ee3p v\u1edbi gi\u1ea5y b\u00eca cho d\u00f2ng kem d\u01b0\u1ee1ng th\u1ec3 Cr\u00e8me de Corps nh\u00e2n m\u00f9a L\u1ec5 h\u1ed9i cu\u1ed1i n\u0103m v\u1edbi ph\u1ea7n h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng t\u1eeb h\u1ecda s\u0129 n\u1ed5i danh Marylou Faure, gi\u00fap cho d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m ch\u00e1y h\u00e0ng nhanh nh\u1ea5t trong n\u0103m.<\/p>\n\n\n\n

Trong c\u00f9ng n\u0103m, Kiehl\u2019s c\u00f4ng b\u1ed1 b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh trong m\u1ee5c ti\u00eau tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh t\u00e1i t\u1ea1o bao b\u00ec b\u1eb1ng c\u00e1ch tung ra th\u1ecb tr\u01b0\u1eddng c\u00e1c t\u00fai s\u1ea3n ph\u1ea9m d\u00e0nh \u0111\u1ec3 n\u1ea1p \u0111\u1ea7y l\u1ea1i c\u00e1c chai nh\u1ef1a \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00e2y t\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y gi\u00fap Kiehls ti\u1ebft ki\u1ec7m \u0111\u1ebfn 80% l\u01b0\u1ee3ng nh\u1ef1a so v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i bao b\u00ec s\u1eed d\u1ee5ng m\u1ed9t l\u1ea7n nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 c\u00e1c t\u00fai n\u1ea1p l\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf sau khi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c thay \u0111\u1ed5i bao b\u00ec sang nh\u1eefng ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, nh\u1eb9 nh\u00e0ng h\u01a1n trong v\u1eadn chuy\u1ec3n \u0111\u1ec3 gi\u1ea3m thi\u1ec3u kh\u00ed th\u1ea3i, m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u c\u1ea3i thi\u1ec7n c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m \u0111\u1ec3 tr\u00e1nh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 h\u1ec7 sinh th\u00e1i.<\/p>\n\n\n\n

N\u1ed5i b\u1eadt trong h\u01b0\u1edbng \u0111i n\u00e0y l\u00e0 nghi\u00ean c\u1ee9u t\u1ea1o ra c\u00e1c m\u00e0ng l\u1ecdc th\u1ebf h\u1ec7 m\u1edbi trong c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng n\u1eafng Anthelios c\u1ee7a La Rocher-Posay, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i danh c\u1ee7a Ph\u00e1p \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ee5c ng\u00e0n chuy\u00ean gia da li\u1ec5u th\u1ebf gi\u1edbi gi\u1edbi thi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe l\u00e0n da nh\u01b0 da kh\u00f4, da ch\u00e0m, da m\u1ee5n v\u00e0 m\u1eabn c\u1ea3m.<\/p>\n\n\n\n

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S\u1ea3n ph\u1ea9m La Roche-Posay Anthelios bao b\u00ec gi\u1ea5y h\u00ecnh tu\u00fdp<\/figcaption><\/figure>\n\n\n\n

C\u00e1c nh\u00e0 khoa h\u1ecdc La Rocher-Posay \u0111\u00e3 cho th\u1eed nghi\u1ec7m m\u00e0n l\u1ecdc ch\u1ed1ng n\u1eafng th\u1ebf h\u1ec7 m\u1edbi Anthelios trong nhi\u1ec1u gi\u1edd li\u00ean t\u1ee5c v\u00e0 k\u1ebft qu\u1ea3 cho th\u1ea5y s\u1ea3n ph\u1ea9m ch\u1ed1ng n\u1eafng Anthelios c\u1ee7a La Rocher-Posay kh\u00f4ng g\u00e2y hi\u1ec7n t\u01b0\u1ee3ng t\u1ea9y tr\u1eafng r\u1ea1ng san h\u00f4 ho\u1eb7c l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 quang h\u1ee3p c\u1ee7a vi t\u1ea3o c\u1ed9ng sinh san h\u00f4. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng xanh ng\u00e0y nay c\u00f3 th\u1ec3 t\u1ef1 tin khi v\u1eeba c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 l\u00e0n da khi \u0111i bi\u1ec3n nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o vi\u1ec7c m\u00ecnh kh\u00f4ng g\u00e2y t\u00e1c h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng bi\u1ec3n v\u00e0 h\u1ec7 sinh th\u00e1i bi\u1ec3n.<\/p>\n\n\n\n

Trong khi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p ch\u00fa tr\u1ecdng t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh b\u1eb1ng c\u00e1c thi\u1ebft k\u1ebf sang tr\u1ecdng trong c\u00e1c ch\u1ea5t li\u1ec7u \u0111\u1eaft \u0111\u1ecf \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p th\u00ec m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i ki\u00ean \u0111\u1ecbnh v\u1edbi con \u0111\u01b0\u1eddng b\u1ea3o v\u1ec7 tr\u00e1i \u0111\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Garnier, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u1ea7n 120 n\u0103m tu\u1ed5i lu\u00f4n trung th\u00e0nh vi\u1ec7c t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1eeb thi\u00ean nhi\u00ean. Trong \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p t\u1eeb 90% nguy\u00ean li\u1ec7u \u0111\u1ebfn t\u1eeb thi\u00ean nhi\u00ean v\u00e0 c\u00f4ng ngh\u1ec7 khoa h\u1ecdc, \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean m\u00f4n \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0nh t\u00ednh, an to\u00e0n cho c\u00e1c lo\u1ea1i da. H\u01a1n c\u1ea3 tr\u0103m n\u0103m qua, Garnier \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1eb9p xanh trong t\u1ea5t c\u1ea3 chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m theo khoa h\u1ecdc xanh, \u0111\u1ebfn thi\u1ebft k\u1ebf bao b\u00ec xanh, s\u1eed d\u1ee5ng ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, h\u1ee3p t\u00e1c b\u1ec1n v\u1eefng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o khai th\u00e1c ngu\u1ed3n nguy\u00ean li\u1ec7u thi\u00ean nhi\u00ean m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 cam k\u1ebft kh\u00f4ng th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt.<\/p>\n\n\n\n

V\u00e0o th\u00e1ng 10.2021, Garnier k\u1ebft h\u1ee3p v\u1edbi National Geographic CreativeWorks t\u1ea1o ra ch\u01b0\u01a1ng tr\u00ecnh n\u00e2ng cao ki\u1ebfn th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n l\u1ed1i s\u1ed1ng xanh. Ch\u01b0\u01a1ng tr\u00ecnh \u01b0\u1edbc t\u00ednh mang \u0111\u1ebfn l\u1ee3i \u00edch cho 250 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u, \u0111\u1ec3 t\u1ea1o n\u00ean cu\u1ed9c s\u1ed1ng xanh cho h\u00e0nh tinh v\u00e0o n\u0103m 2025 b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n s\u1ed1ng xanh theo t\u1eebng b\u01b0\u1edbc qua nh\u1eefng chia s\u1ebb \u201cL\u00e0m \u0111\u1eb9p c\u00f3 s\u1ed1ng xanh \u0111\u01b0\u1ee3c kh\u00f4ng?\u201dkh\u00f4ng ch\u1ec9 ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00e0m \u0111\u1eb9p b\u1ec1n v\u1eefng, ki\u1ebfn th\u1ee9c v\u1ec1 nh\u1ef1a, bao b\u00ec, vi\u1ec7c s\u1eed d\u1ee5ng n\u01b0\u1edbc v\u00e0 khoa h\u1ecdc xanh.<\/p>\n\n\n\n

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To\u00e0n b\u1ed9 d\u00f2ng s\u1ea3n ph\u1ea9m Garnier<\/figcaption><\/figure>\n\n\n\n

H\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh l\u00e0m \u0111\u1eb9p theo h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u00f4n tr\u1ecdng nh\u1eefng gi\u1edbi h\u1ea1n c\u1ee7a t\u1ef1 nhi\u00ean r\u1ea5t c\u1ea7n s\u1ef1 ti\u00ean phong c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p trong vi\u1ec7c \u0111\u1ea7u t\u01b0, s\u1ea3n xu\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m xanh, h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn.<\/p>\n\n\n\n

L\u00e0m \u0111\u1eb9p nh\u1eefng v\u1eabn c\u00f3 th\u1ec3 s\u1ed1ng xanh \u0111\u00f3 ch\u00ednh l\u00e0 xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i tr\u00ean kh\u1eafp to\u00e0n c\u1ea7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m qua, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p th\u1ebf gi\u1edbi c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 an to\u00e0n cho s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi. 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