![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/02\/decision-lab-cac-nen-tang-mang-xa-hoi-va-ung-dung-nhan-tin-co-su-chuyen-dich-lon-tai-viet-nam-2-1024x577.png\")
<\/figure>\n\n\n\nKh\u1ea3o s\u00e1t m\u1edbi c\u1ee7a Decision Lab trong qu\u00fd IV\/2021 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed s\u1ed1 1 c\u1ee7a Zalo trong vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft, \u0111\u1ed3ng th\u1eddi c\u0169ng cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y trong n\u0103m 2021, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n\n\n\n
B\u00e1o c\u00e1o c\u0169ng nh\u1eadn \u0111\u1ecbnh, Zalo \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng trong n\u01b0\u1edbc duy nh\u1ea5t \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng.<\/p>\n\n\n\n
X\u00e9t theo \u0111\u1ed9 tu\u1ed5i, Zalo \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf th\u1ebf h\u1ec7 gen X v\u00e0 Y v\u1edbi t\u1ec9 l\u1ec7 55%, b\u1ecf xa \u1ee9ng d\u1ee5ng th\u1ee9 2 v\u1edbi t\u1ec9 l\u1ec7 l\u1ea7n l\u01b0\u1ee3t l\u00e0 29% v\u00e0 25%. Messenger x\u1ebfp th\u1ee9 3 v\u1edbi 10% \u1edf Gen X v\u00e0 17% gen Y.<\/p>\n\n\n\n \u1ede nh\u00f3m tu\u1ed5i Gen Z c\u0169ng ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadt c\u1ee7a Zalo, khi l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t Facebook tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng y\u00eau th\u00edch s\u1ed1 2, v\u00e0 ch\u1ec9 k\u00e9m 2% so v\u1edbi \u1ee9ng d\u1ee5ng d\u1eabn \u0111\u1ea7u l\u00e0 Messenger.<\/p>\n\n\n\n Zalo c\u0169ng l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c 33% ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn xem l\u00e0 \u1ee9ng d\u1ee5ng ch\u00ednh trong cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y, t\u0103ng tr\u01b0\u1edfng 10% \u0111i\u1ec3m so v\u1edbi qu\u00fd 3\/2021. \u0110i\u1ec1u n\u00e0y c\u0169ng ch\u1ee9ng t\u1ecf Zalo ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 c\u1ea7n thi\u1ebft trong cu\u1ed9c s\u00f3ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n\n\n\n Trong khi \u0111\u00f3, Facebook gi\u1ea3m 5% t\u1eeb 44% xu\u1ed1ng c\u00f2n 39%. Youtube v\u1eabn duy tr\u00ec \u1edf m\u1ee9c 20% so v\u1edbi qu\u00fd tr\u01b0\u1edbc.<\/p>\n\n\n\n Theo Decision Lab, v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c trong vi\u1ec7c th\u1ea5u hi\u1ec3u nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i, Zalo ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong \u0111\u1eddi s\u1ed1ng ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n\n\n\n Tr\u01b0\u1edbc \u0111\u00f3, b\u00e1o c\u00e1o c\u1ee7a Adsota v\u00e0o gi\u1eefa n\u0103m 2021 c\u0169ng c\u00f4ng b\u1ed1 Zalo l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t y\u00eau th\u00edch nh\u1ea5t, \u0111\u1ea9y Messenger v\u1ec1 v\u1ecb tr\u00ed th\u1ee9 2 sau nhi\u1ec1u n\u0103m \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng.<\/p>\n","protected":false},"excerpt":{"rendered":" B\u00e1o c\u00e1o \u201cThe Connected Consumer Q4 2021\u201d v\u1eeba \u0111\u01b0\u1ee3c Decision Lab c\u00f4ng b\u1ed1 \u0111\u00e3 cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch l\u1edbn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam. Theo s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 m\u1edbi nh\u1ea5t, 48% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ec1u cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng Zalo. […]\n","protected":false},"author":2358,"featured_media":12935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[2236,2237,2238],"class_list":["post-12934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-decision-lab","tag-nen-tang-mang-xa-hoi","tag-ung-dung-nhan-tin"],"aioseo_notices":[],"yoast_head":"\n![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/02\/decision-lab-cac-nen-tang-mang-xa-hoi-va-ung-dung-nhan-tin-co-su-chuyen-dich-lon-tai-viet-nam-1-1024x571.png\")
<\/figure><\/li><\/ul><\/figure>\n\n\n\n![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/02\/decision-lab-cac-nen-tang-mang-xa-hoi-va-ung-dung-nhan-tin-co-su-chuyen-dich-lon-tai-viet-nam-3-1024x537.jpg\")
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