{"id":11867,"date":"2021-10-27T16:21:53","date_gmt":"2021-10-27T09:21:53","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=11867"},"modified":"2021-10-27T16:21:54","modified_gmt":"2021-10-27T09:21:54","slug":"khao-sat-quoc-te-ve-cac-thuong-hieu-hang-dau-chau-a-vingroup-duoc-yeu-thich-nhat-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/khao-sat-quoc-te-ve-cac-thuong-hieu-hang-dau-chau-a-vingroup-duoc-yeu-thich-nhat-tai-viet-nam\/","title":{"rendered":"Kh\u1ea3o s\u00e1t qu\u1ed1c t\u1ebf v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1: Vingroup \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

“Vingroup \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eafc \u0111\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ngu\u1ed3n cung vaccine. Sau \u0111\u00f3, h\u1ecd \u0111\u00e3 \u0111\u00e0m ph\u00e1n \u0111\u1ec3 nh\u1eadn chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 vaccine mRNA ph\u00f2ng COVID-19 t\u1eeb m\u1ed9t c\u00f4ng ty c\u1ee7a M\u1ef9. H\u1ecd \u0111\u00e3 s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u nh\u1eefng chi\u1ebfc m\u00e1y th\u1edf made-in-Vietnam \u0111\u1ea7u ti\u00ean v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. T\u1ef1u chung l\u1ea1i, ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00e3 nh\u00ecn nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba lu\u00f4n \u0111i \u0111\u1ea7u trong h\u1ed7 tr\u1ee3 x\u00e3 h\u1ed9i \u1edf th\u1eddi \u0111i\u1ec3m cam go nh\u1ea5t\u201d, Saby Mishra, ng\u01b0\u1eddi s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty truy\u1ec1n th\u00f4ng MullenLowe Mishra n\u00f3i.<\/em><\/p>\n\n\n\n

Tr\u1edf th\u00e0nh ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c<\/strong><\/p>\n\n\n\n

L\u1ea7n \u0111\u1ea7u ti\u00ean, t\u1eadp \u0111o\u00e0n t\u01b0 nh\u00e2n \u0111a ng\u00e0nh c\u00f3 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a l\u1edbn nh\u1ea5t Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t, theo k\u1ebft qu\u1ea3 cu\u1ed9c kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cTop 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1\u201d c\u1ee7a Campaign Asia-Pacific v\u00e0 NielsenIQ.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi t\u1ef7 ph\u00fa Vi\u1ec7t Nam Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng, Vingroup kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m t\u1ea1i Ukraine v\u00e0o n\u0103m 1993 v\u00e0 \u0111\u00e3 li\u00ean t\u1ee5c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, b\u00e1n l\u1ebb, gi\u00e1o d\u1ee5c, y t\u1ebf, c\u00f4ng ngh\u1ec7\u2026\u00a0 N\u0103m 2017, Vingroup th\u00e0nh l\u1eadp VinFast – nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u01a1i n\u1ed9i \u0111\u1ecba \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

VinFast \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c m\u0169i nh\u1ecdn c\u1ee7a Vingroup, v\u1edbi doanh s\u1ed1 b\u00e1n ra x\u1ebfp th\u1ee9 5 to\u00e0n th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ch\u1ec9 2 n\u0103m sau khi m\u1eabu xe \u0111\u1ea7u ti\u00ean c\u1ee7a h\u00e3ng \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Ngay t\u1eeb khi kh\u1edfi \u0111\u1ea7u, VinFast \u0111\u00e3 c\u00f3 t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh m\u1ed9t h\u00e3ng xe \u0111i\u1ec7n to\u00e0n c\u1ea7u, \u0111\u1eb7t m\u1ee5c ti\u00eau mang nh\u1eefng chi\u1ebfc xe \u0111i\u1ec7n \u0111\u1ea7u ti\u00ean \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng M\u1ef9, Canada v\u00e0 ch\u00e2u \u00c2u v\u00e0o n\u0103m 2022 c\u00f9ng kh\u1ea3 n\u0103ng thi\u1ebft l\u1eadp c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t t\u1ea1i M\u1ef9. Th\u00e1ng 7\/2021, Vingroup \u0111\u00e3 b\u1ed5 nhi\u1ec7m \u00f4ng Michael Lohscheller – c\u1ef1u ph\u00f3 ch\u1ee7 t\u1ecbch Volkswagen M\u1ef9 – gi\u1eef ch\u1ee9c CEO to\u00e0n c\u1ea7u c\u1ee7a VinFast.<\/p>\n\n\n\n

Theo d\u1eef li\u1ec7u t\u1eeb d\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google Trends, l\u01b0\u1ee3ng quan t\u00e2m v\u1ec1 VinFast \u0111\u00e3 t\u0103ng v\u1ecdt v\u00e0o ng\u00e0y 24\/3\/2021, khi h\u00e3ng xe n\u00e0y m\u1edf b\u00e1n m\u1eabu xe \u0111i\u1ec7n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Saby Mishra, ng\u01b0\u1eddi s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty truy\u1ec1n th\u00f4ng MullenLowe Mishra chia s\u1ebb: “L\u00e0 m\u1ed9t doanh nghi\u1ec7p Vi\u1ec7t Nam, Vingroup \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 m\u00e3nh li\u1ec7t v\u00e0 s\u1ef1 t\u1ef1 tin trong c\u1ea1nh tranh to\u00e0n c\u1ea7u ch\u01b0a t\u1eebng c\u00f3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba”.<\/em><\/p>\n\n\n\n

Hesperus Mak, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a TBWA Group Vi\u1ec7t Nam, cho bi\u1ebft th\u00eam: “Vingroup th\u1ec3 hi\u1ec7n tinh th\u1ea7n kinh doanh m\u00e0 ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1eabn th\u01b0\u1eddng khao kh\u00e1t. Vingroup l\u00e0 c\u00f4ng ty ti\u00ean phong trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 v\u00e0 c\u00f4ng ngh\u1ec7. S\u1ef1 xu\u1ea5t hi\u1ec7n v\u00e0 ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a VinFast c\u00f9ng m\u1ee5c ti\u00eau xu\u1ea5t kh\u1ea9u \u00f4 t\u00f4 sang M\u1ef9 \u0111\u00e3 l\u00e0m b\u00f9ng l\u00ean ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t Nam”.<\/em><\/p>\n\n\n\n

Tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng<\/strong><\/p>\n\n\n\n

B\u00ean c\u1ea1nh h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n c\u1ee7a Vi\u1ec7t Nam tr\u00ean to\u00e0n c\u1ea7u, vi\u1ec7c Vingroup v\u01b0\u01a1n l\u00ean th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t c\u0169ng xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y cho x\u00e3 h\u1ed9i trong su\u1ed1t th\u1eddi gian \u0111\u1ea1i d\u1ecbch.<\/p>\n\n\n\n

Tai Le, Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Red2Digital gi\u1ea3i th\u00edch: “Vi\u1ec7c Vingroup v\u01b0\u1ee3t qua Vinamilk tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u1ebfn t\u1eeb nh\u1eefng h\u00e0nh \u0111\u1ed9ng kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p n\u00e0y trong \u0111\u1ea1i d\u1ecbch. Vingroup \u0111\u00e3 \u0111\u1eb7t c\u1ed9ng \u0111\u1ed3ng l\u00ean tr\u00ean h\u1ebft v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a ph\u01b0\u01a1ng ch\u00e2m ‘V\u00ec m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi’, trong ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n nh\u1ea5t, h\u1ecd \u0111\u00e3 cung c\u1ea5p thi\u1ebft b\u1ecb y t\u1ebf, vaccine v\u00e0 t\u00e0i tr\u1ee3 cho ch\u00ednh ph\u1ee7 \u0111\u1ec3 ch\u1ed1ng d\u1ecbch. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00e0ng l\u00e0m th\u01b0\u01a1ng hi\u1ec7u Vingroup \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n t\u1ea1i Vi\u1ec7t Nam”.<\/em><\/p>\n\n\n\n

Mishra c\u0169ng \u0111\u1ed3ng t\u00ecnh r\u1eb1ng, Vingroup \u0111\u00e3 \u0111\u00f3ng “vai tr\u00f2 ch\u1ee7 \u0111\u1ed9ng v\u00e0 s\u1edbm” trong cu\u1ed9c chi\u1ebfn ch\u1ed1ng \u0111\u1ea1i d\u1ecbch t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Theo Mishra, “Vingroup \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eafc \u0111\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ngu\u1ed3n cung vaccine. Sau \u0111\u00f3, h\u1ecd \u0111\u00e3 \u0111\u00e0m ph\u00e1n \u0111\u1ec3 nh\u1eadn chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 vaccine mRNA ph\u00f2ng COVID-19 t\u1eeb m\u1ed9t c\u00f4ng ty c\u1ee7a M\u1ef9. H\u1ecd \u0111\u00e3 s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u nh\u1eefng chi\u1ebfc m\u00e1y th\u1edf made-in-Vietnam \u0111\u1ea7u ti\u00ean v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. T\u1ef1u chung l\u1ea1i, ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00e3 nh\u00ecn nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba lu\u00f4n \u0111i \u0111\u1ea7u trong h\u1ed7 tr\u1ee3 x\u00e3 h\u1ed9i \u1edf th\u1eddi \u0111i\u1ec3m cam go nh\u1ea5t\u201d.<\/em><\/p>\n\n\n\n

C\u0169ng theo cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Campaign Asia-Pacific v\u00e0 NielsenIQ, trong \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u00e3 c\u00f3 nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch th\u00edch \u1ee9ng \u0111\u1ec3 v\u1eeba v\u01b0\u01a1n l\u00ean trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u1eeba tri\u1ec3n khai nh\u1eefng \u0111\u00f3ng g\u00f3p v\u00ec c\u1ed9ng \u0111\u1ed3ng trong \u0111i\u1ec1u ki\u1ec7n m\u1edbi. Vingroup \u0111\u00e3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u cho xu h\u01b0\u1edbng \u0111\u00f3.<\/p>\n\n\n\n

T\u1ed5ng h\u1ee3p t\u1eeb Campaign Asia.<\/em><\/strong><\/p>\n\n\n\n

Link:  https:\/\/www.campaignasia.com\/article\/vingroup-drives-away-as-vietnams-top-local-brand\/473459<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“Vingroup \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eafc \u0111\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ngu\u1ed3n cung vaccine. Sau \u0111\u00f3, h\u1ecd \u0111\u00e3 \u0111\u00e0m ph\u00e1n \u0111\u1ec3 nh\u1eadn chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 vaccine mRNA ph\u00f2ng COVID-19 t\u1eeb m\u1ed9t c\u00f4ng ty c\u1ee7a M\u1ef9. H\u1ecd \u0111\u00e3 s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u nh\u1eefng chi\u1ebfc m\u00e1y th\u1edf made-in-Vietnam \u0111\u1ea7u ti\u00ean v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i […]\n","protected":false},"author":2604,"featured_media":11872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nKh\u1ea3o s\u00e1t qu\u1ed1c t\u1ebf v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1: Vingroup \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/khao-sat-quoc-te-ve-cac-thuong-hieu-hang-dau-chau-a-vingroup-duoc-yeu-thich-nhat-tai-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u1ea3o s\u00e1t qu\u1ed1c t\u1ebf v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1: Vingroup \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"“Vingroup \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eafc \u0111\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ngu\u1ed3n cung vaccine. 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