{"id":11829,"date":"2021-10-22T15:17:24","date_gmt":"2021-10-22T08:17:24","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=11829"},"modified":"2022-02-15T11:35:05","modified_gmt":"2022-02-15T04:35:05","slug":"nhung-cong-bo-moi-ve-thi-truong-the-thao-dien-tu-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nhung-cong-bo-moi-ve-thi-truong-the-thao-dien-tu-viet-nam\/","title":{"rendered":"Nh\u1eefng c\u00f4ng b\u1ed1 m\u1edbi v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u1ec3 thao \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam"},"content":{"rendered":"\n

Whitepaper 2021 l\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m nh\u1eefng th\u00f4ng tin v\u1ec1 v\u0103n h\u00f3a v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh th\u1ec3 thao \u0111i\u1ec7n t\u1eed, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a game th\u1ee7 v\u00e0 c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9, c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n\n\n\n

T\u1ea1i bu\u1ed5i \u0111\u00e0m tr\u1ef1c tuy\u1ebfn ra m\u1eaft t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u1ec3 thao \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam di\u1ec5n ra v\u00e0o h\u00f4m qua, 21.10, \u0111\u1ea1i di\u1ec7n c\u1ee7a Vero, Decision Lab, H\u1ed9i Th\u1ec3 thao \u0111i\u1ec7n t\u1eed v\u00e0 Gi\u1ea3i tr\u00ed Vi\u1ec7t Nam (VIRESA), Team Flash v\u00e0 VNG \u0111\u00e3 c\u00f9ng b\u00e0n lu\u1eadn v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ec3 thao \u0111i\u1ec7n t\u1eed – m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang m\u1edbi t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Theo c\u00e1c di\u1ec5n gi\u1ea3, esports, gi\u1ed1ng nh\u01b0 ti\u1ec1n th\u00e2n c\u1ee7a b\u1ed9 m\u00f4n n\u00e0y l\u00e0 gaming, \u0111\u00e3 chuy\u1ec3n m\u00ecnh t\u1eeb m\u1ed9t b\u1ed9 m\u00f4n thu\u1ed9c ti\u1ec3u v\u0103n h\u00f3a (subculture) sang m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang (mainstream culture).
Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng h\u1ea5p d\u1eabn cho ng\u00e0nh th\u1ec3 thao \u0111i\u1ec7n t\u1eed b\u1edfi \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng n\u01b0\u1edbc c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 game th\u1ee7 \u1edf \u0111\u1ed9 tu\u1ed5i tr\u01b0\u1edfng th\u00e0nh cao nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0o n\u0103m 2020. Theo th\u1ed1ng k\u00ea, c\u00f3 kho\u1ea3ng 1\/3 d\u00e2n s\u1ed1 Vi\u1ec7t Nam hi\u1ec7n \u0111ang tham gia c\u00e1c tr\u00f2 ch\u01a1i thu\u1ed9c b\u1ed9 m\u00f4n th\u1ec3 thao \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

\u201cTh\u00f4ng qua vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn h\u00e0nh vi khi ch\u01a1i v\u00e0\/ho\u1eb7c xem esports c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, ch\u00fang t\u00f4i t\u1eadp trung khai ph\u00e1 nh\u1eefng h\u01b0\u1edbng \u0111i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng esports nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 b\u1eaft k\u1ecbp d\u1ea5u \u1ea5n v\u0103n h\u00f3a\u201d, \u00f4ng Aske \u00d8sterg\u00e5rd – \u0110\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Decision Lab chia s\u1ebb th\u00eam v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng nghi\u00ean c\u1ee9u cho whitepaper n\u00e0y.<\/p>\n\n\n\n

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S\u1ed1 li\u1ec7u v\u1ec1 gi\u1edbi t\u00ednh, th\u1eddi gian, \u0111\u1ed9 tu\u1ed5i… c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam trong esports<\/figcaption><\/figure>\n\n\n\n

“Trong n\u0103m 2021, th\u1ec3 thao \u0111i\u1ec7n t\u1eed s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3 t\u1ea1i Vi\u1ec7t Nam. Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c m\u00f4n th\u1ec3 thao truy\u1ec1n th\u1ed1ng kh\u00e1c, b\u1ea3n ch\u1ea5t k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a esports \u0111\u00e3 cho ph\u00e9p b\u1ed9 m\u00f4n th\u1ec3 thao n\u00e0y duy tr\u00ec nhi\u1ec1u s\u1ef1 ki\u1ec7n v\u00e0 gi\u1ea3i \u0111\u1ea5u b\u1ea5t ch\u1ea5p \u0111\u1ea1i d\u1ecbch COVID-19\u201d, \u00f4ng \u0110\u1ed7 Vi\u1ec7t H\u00f9ng, T\u1ed5ng th\u01b0 k\u00fd c\u1ee7a H\u1ed9i Th\u1ec3 thao \u0111i\u1ec7n t\u1eed v\u00e0 Gi\u1ea3i tr\u00ed Vi\u1ec7t Nam (VIRESA) cho bi\u1ebft. Ngo\u00e0i ra, \u00f4ng c\u0169ng chia s\u1ebb vi\u1ec7c \u0111\u01b0a esports v\u00e0o SEA Games 31 c\u0169ng s\u1ebd gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a c\u1ee7a b\u1ed9 m\u00f4n n\u00e0y t\u1ea1i Vi\u1ec7t Nam.
C\u0169ng theo \u00f4ng H\u00f9ng, v\u1edbi th\u1ec3 thao \u0111i\u1ec7n t\u1eed c\u01a1 s\u1edf ph\u00e1p l\u00fd quan tr\u1ecdng nh\u1ea5t l\u00e0 lu\u1eadt thi \u0111\u1ea5u. Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao \u0111i\u00ean t\u1eed ph\u00e1t huy c\u00e1c gi\u00e1 tr\u1ecb tinh th\u1ea7n.<\/p>\n\n\n\n

\u00d4ng cho bi\u1ebft th\u00eam, lu\u1eadt thi \u0111\u1ea5u th\u00ec th\u1ec3 thao \u0111i\u1ec7n t\u1eed (t\u1ea1i Vi\u1ec7t Nam) c\u0169ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n. \u201cN\u0103m 2017, Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 ban h\u00e0nh lu\u1eadt thi \u0111\u1ea5u th\u1ec3 thao \u0111i\u1ec7n t\u1eed cho 30 b\u1ed9 m\u00f4n v\u00e0 trong th\u1eddi gian v\u1eeba qua ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c trong n\u01b0\u1edbc nh\u01b0 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh, c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c, c\u00e1c \u0111\u1ed9i tuy\u1ec3n th\u1ec3 thao \u0111i\u1ec7n t\u1eed chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ed1c t\u1ebf (nh\u01b0 Li\u00ean \u0110o\u00e0n Th\u1ec3 thao \u0110i\u1ec7n t\u1eed Qu\u1ed1c t\u1ebf, Li\u00ean \u0110o\u00e0n TT\u0110T Ch\u00e2u \u00c1) \u0111\u1ec3 ban h\u00e0nh c\u00e1c lu\u1eadt TT\u0110T phi\u00ean b\u1ea3n 2021. T\u00f4i hi v\u1ecdng khi b\u1ed9 lu\u1eadt n\u00e0y ho\u00e0n thi\u1ec7n s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u v\u1ec1 ki\u1ec3m so\u00e1t v\u00e0 s\u1ef1 tu\u00e2n th\u1ee7 c\u1ee7a ng\u01b0\u1eddi ch\u01a1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n TT\u0110T di\u1ec5n ra \u0111\u00fang tinh th\u1ea7n cao th\u01b0\u1ee3ng (fair play) v\u00e0 \u0111\u00fang lu\u1eadt. Qua \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e1t huy \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a th\u1ec3 thao v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u1ec1 vi\u1ec7c ch\u00fang ta c\u00f3 th\u1ec3 g\u1eafn k\u1ebft, ph\u00e1t tri\u1ec3n s\u1ee9c m\u1ea1nh v\u1ec1 tinh th\u1ea7n & v\u1eadt ch\u1ea5t\u201d, \u00f4ng H\u00f9ng chia s\u1ebb.<\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i chi\u1ebfm ph\u1ea7n l\u1edbn d\u00e2n s\u1ed1 \u0111ang tham gia v\u00e0o b\u1ed9 m\u00f4n esports, g\u1ea7n m\u1ed9t n\u1eeda (47%) s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t thu\u1ed9c \u0111\u1ed9 tu\u1ed5i 30-40 tu\u1ed5i. Trong nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng cho bi\u1ebft nh\u1eefng ng\u01b0\u1eddi tham gia esports thu\u1ed9c ph\u00e1i n\u1eef chi\u1ebfm h\u01a1n m\u1ed9t ph\u1ea7n ba (38%) t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi tham gia. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y, t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a th\u1ec3 thao \u0111i\u1ec7n t\u1eed hi\u1ec7n nay \u0111a d\u1ea1ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c tr\u00f2 ch\u01a1i th\u1ec3 thao \u0111i\u1ec7n t\u1eed ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c. Th\u1ed1ng k\u00ea cho th\u1ea5y, ngo\u00e0i ph\u1ea7n l\u1edbn s\u1ed1 ng\u01b0\u1eddi ch\u01a1i ch\u01a1i game \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng, 46,5% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi coi s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh cho l\u00fd do h\u1ecd ch\u1ecdn ch\u01a1i game.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. 86% kh\u00e1n gi\u1ea3 esports kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n m\u1ed9t n\u1eeda (51%) l\u01b0\u1ee3ng ng\u01b0\u1eddi xem tin t\u01b0\u1edfng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi KOL m\u00e0 h\u1ecd theo d\u00f5i v\u00e0 42% mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean v\u00e0 cho r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

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Ng\u01b0\u1eddi ch\u01a1i esport c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng s\u00e1ng t\u1ea1o n\u1ed9i dung <\/figcaption><\/figure>\n\n\n\n

Ngo\u00e0i ra, kh\u00e1c v\u1edbi nh\u1eefng m\u00f4n th\u1ec3 thao truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi ch\u01a1i esports c\u0169ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng t\u1ef1 s\u00e1ng t\u1ea1o n\u1ed9i dung thay v\u00ec ch\u1ec9 ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c game th\u1ee7 esports. \u0110i\u1ec1u n\u00e0y m\u1edf ra r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang v\u00e0 \u0111\u1ed3ng s\u00e1ng t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cao. V\u00ec v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean nh\u00ecn nh\u1eadn ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ec3 thao \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t ng\u00e0nh kinh doanh \u201c\u0111\u1ed3ng di\u1ec5n\u201d (co-business) thay v\u00ec m\u1ed9t ng\u00e0nh kinh doanh \u201c\u0111\u1ed9c di\u1ec5n\u201d. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng h\u1ec7 sinh th\u00e1i c\u1ee7a th\u1ec3 thao \u0111i\u1ec7n t\u1eed, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u ho\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whitepaper 2021 l\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m nh\u1eefng th\u00f4ng tin v\u1ec1 v\u0103n h\u00f3a v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh th\u1ec3 thao \u0111i\u1ec7n t\u1eed, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a game th\u1ee7 v\u00e0 c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9, c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. T\u1ea1i bu\u1ed5i […]\n","protected":false},"author":3841,"featured_media":11831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nNh\u1eefng c\u00f4ng b\u1ed1 m\u1edbi v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u1ec3 thao \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/nhung-cong-bo-moi-ve-thi-truong-the-thao-dien-tu-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng c\u00f4ng b\u1ed1 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