{"id":1069,"date":"2018-11-08T01:59:16","date_gmt":"2018-11-08T01:59:16","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=1069"},"modified":"2018-11-09T02:21:32","modified_gmt":"2018-11-09T02:21:32","slug":"ngay-singles-day-11-11-va-12-12-tai-cac-quoc-gia-dong-nam-a-nguoi-tieu-dung-mua-gi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/ngay-singles-day-11-11-va-12-12-tai-cac-quoc-gia-dong-nam-a-nguoi-tieu-dung-mua-gi\/","title":{"rendered":"Ng\u00e0y Singles Day 11\/11 v\u00e0 12\/12 t\u1ea1i c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua g\u00ec?"},"content":{"rendered":"

Tr\u00ean n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn m\u1edf Criteo (NASDAQ: CRTO), n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o cho Internet m\u1edf, ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u m\u00f9a mua s\u1eafm 11\/11 (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Ng\u00e0y \u0110\u1ed9c th\u00e2n) v\u00e0 12\/12. D\u1eef li\u1ec7u n\u00e0y c\u1ee7ng c\u1ed1 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 (SEA) v\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m c\u1ee7a khu v\u1ef1c, ngo\u00e0i 2 ng\u00e0y h\u1ed9i mua s\u1eafm n\u00e0y trong n\u0103m.<\/strong><\/p>\n

Doanh thu t\u0103ng “b\u00e9o b\u1edf”<\/strong><\/p>\n

N\u0103m 2017, ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng 238% v\u00e0 258% doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0o l\u1ea7n l\u01b0\u1ee3t hai ng\u00e0y 11\/11 v\u00e0 12\/12. Ng\u01b0\u1eddi mua s\u1eafm trong khu v\u1ef1c b\u1eaft \u0111\u1ea7u duy\u1ec7t v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc m\u1ed9t tu\u1ea7n tr\u01b0\u1edbc c\u1ea3 hai ng\u00e0y, tr\u01b0\u1edbc khi ho\u00e0n t\u1ea5t giao d\u1ecbch v\u00e0o ng\u00e0y 11 th\u00e1ng 11 v\u00e0 ng\u00e0y 12 th\u00e1ng 12 t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

Ph\u00e2n t\u00edch d\u1ef1a tr\u00ean 71 tri\u1ec7u giao d\u1ecbch mua s\u1eafm b\u00e1n l\u1ebb tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb t\u1ea1i \u0110\u00f4ng Nam \u00c1 n\u0103m ngo\u00e1i (giai \u0111o\u1ea1n t\u1eeb 1\/10 \u0111\u1ebfn 31\/12\/017), Criteo cho th\u1ea5y \u0111\u00e3 t\u0103ng 78% s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trung b\u00ecnh trang web v\u00e0o ng\u00e0y 11\/11, m\u00f9a mua h\u00e0ng cu\u1ed1i n\u0103m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c b\u00e1n l\u1ebb tr\u00ean kh\u1eafp c\u00e1c qu\u1ed1c gia nh\u01b0 Indonesia, Singapore, \u0110\u00e0i Loan v\u00e0 Vi\u1ec7t Nam.<\/p>\n

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Bi\u1ec3u \u0111\u1ed3 d\u1ef1 ki\u1ebfn m\u1ee9c t\u0103ng m\u1ea1nh m\u1ebd trong h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb ng\u00e0y “\u0110\u1ed9c th\u00e2n”<\/figcaption><\/figure>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 m\u1ee5c \u0111\u00edch thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 b\u00e1n l\u1ebb trong n\u0103m nay ph\u1ea3i b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb m\u1ed9t \u0111\u1ebfn hai tu\u1ea7n tr\u01b0\u1edbc khi ng\u01b0\u1eddi ti\u00eau dung c\u00f3 xu h\u01b0\u1edbng b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n h\u00e0nh tr\u00ecnh mua s\u1eafm nh\u00e2n d\u1ecbp n\u00e0y. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean h\u00e0nh tr\u00ecnh mua v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 c\u00e1 nh\u00e2n h\u00f3a gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n s\u1ef1 quan t\u00e2m v\u00e0 duy tr\u00ec h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho \u0111\u1ebfn l\u00fac ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n

\u201cS\u1ed1 li\u1ec7u b\u00e1n l\u1ebb v\u00e0o ng\u00e0y 12\/12 \u0111ang t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 cao h\u01a1n t\u1ea1i \u0110\u00f4ng Nam \u00c1 so v\u1edbi ng\u00e0y 11\/11. Trong khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o 11\/11 v\u00e0 ph\u00e1 v\u1ee1 nhi\u1ec1u k\u1ef7 l\u1ee5c, 12\/12 th\u00ec k\u00edch th\u00edch ng\u01b0\u1eddi mua s\u1eafm v\u00e0 cung c\u1ea5p c\u01a1 h\u1ed9i \u1edf quy m\u00f4 t\u01b0\u01a1ng t\u1ef1,\u201d Silvia Siow, Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, H\u1ed3ng K\u00f4ng v\u00e0 \u0110\u00e0i Loan, Criteo cho bi\u1ebft. \u201c\u0110i\u1ec1u n\u00e0y h\u1ee3p l\u00fd cho vi\u1ec7c n\u00ean ch\u00fa \u00fd \u0111\u1ebfn to\u00e0n b\u1ed9 m\u00f9a mua s\u1eafm. K\u1ebft h\u1ee3p c\u00e1c gi\u1ea3i m\u00e1y h\u1ecdc d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0o chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb trong su\u1ed1t m\u00f9a mua s\u1eafm – v\u00e0 kh\u00f4ng ch\u1ec9 trong hai ng\u00e0y – s\u1ebd \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xem v\u00e0 mua tr\u00ean to\u00e0n khu v\u1ef1c.\u201d<\/p>\n

Ng\u00e0y \u0110\u1ed9c th\u00e2n: B\u1eaft \u0111\u1ea7u m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m<\/strong><\/p>\n

\u1ede khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, doanh s\u1ed1 b\u00e1n l\u1ebb \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m v\u00e0o ng\u00e0y 11 th\u00e1ng 11, v\u1edbi m\u1ee9c t\u0103ng 238%. T\u1eeb ng\u00e0y 4 \u0111\u1ebfn ng\u00e0y 11\/11, l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn trung b\u00ecnh tr\u00ean c\u00e1c trang web c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb ch\u00ednh t\u0103ng 32%.<\/p>\n

Ng\u01b0\u1eddi mua s\u1eafm b\u1eaft tay v\u00e0o cu\u1ed9c ch\u1ea1y \u0111ua mua s\u1eafm c\u1ea3 ng\u00e0y cho Ng\u00e0y \u0110\u1ed9c th\u00e2n, v\u1edbi doanh s\u1ed1 b\u1eaft \u0111\u1ea7u \u0111\u1ea1t \u0111\u1ec9nh v\u00e0o 10 gi\u1edd s\u00e1ng tr\u1edf \u0111i v\u00e0 ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady cho \u0111\u1ebfn n\u1eeda \u0111\u00eam, ch\u1ec9 v\u1edbi m\u1ed9t kho\u1ea3ng th\u1eddi gian ngh\u1ec9 ng\u1eafn v\u00e0o gi\u1edd \u0103n t\u1ed1i. Duy\u1ec7t web k\u00e9o d\u00e0i c\u1ea3 ng\u00e0y, \u0111\u1ea1t m\u1ee9c t\u0103ng 160% l\u00fac 9 gi\u1edd t\u1ed1i.<\/p>\n

D\u1eef li\u1ec7u c\u1ee7a Criteo c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng ng\u01b0\u1eddi mua s\u1eafm \u0111ang mua s\u1eafm tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 – m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, web tr\u00ean di \u0111\u1ed9ng v\u00e0 \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. H\u1ecd \u0111ang ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng giao d\u1ecbch tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, giao d\u1ecbch \u1ee9ng d\u1ee5ng chi\u1ebfm \u01b0u th\u1ebf v\u1edbi m\u1ee9c t\u0103ng 278 % trong Ng\u00e0y \u0110\u1ed9c th\u00e2n. Do \u0111\u00f3, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n t\u1eadp trung cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng tr\u1edf th\u00e0nh trung t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng tr\u00ean h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau dung.<\/p>\n

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Doanh thu c\u1ee7a ng\u00e0y n\u00e0y \u0111\u1ea1t m\u1ee9c cao \u0111i\u1ec3m t\u1eeb 10 gi\u1edd \u0111\u1ebfn 12 gi\u1edd \u0111\u00eam<\/figcaption><\/figure>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng cho Ng\u00e0y \u0110\u1ed9c th\u00e2n \u1edf khu v\u1ef1c \u0110NA, d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0:<\/p>\n

    \n
  • S\u1ee9c kho\u1ebb v\u00e0 L\u00e0m \u0111\u1eb9p \u2013 526% (Vi\u1ec7t Nam: 161%)<\/li>\n
  • Th\u01a1i trang \u2013 384% (Vi\u1ec7t Nam: 244%)<\/li>\n
  • \u0110\u1ed3 \u0111i\u1ec7n t\u1eed – 407% (Vi\u1ec7t Nam 266%)<\/li>\n
  • \u0110\u1ed3 gia d\u1ee5ng \u2013 439% (Vi\u1ec7t Nam: 276%)<\/li>\n
  • \u0110\u1ed3 ch\u01a1i & \u1ee8ng d\u1ee5ng \u2013 291% (Vi\u1ec7t Nam 181%)<\/li>\n<\/ul>\n

    \u201cNg\u01b0\u1eddi mua s\u1eafm \u0111a k\u00eanh di chuy\u1ec3n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. \u0110\u1ec3 g\u1eb7p h\u1ecd \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady, tr\u00ean quy m\u00f4 l\u1edbn. Cho d\u00f9 \u0111\u00f3 l\u00e0 tr\u00ean \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, web di \u0111\u1ed9ng hay m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f4ng tin mua s\u1eafm c\u1ee7a c\u00e1 nh\u00e2n tr\u00ean c\u00e1c k\u00eanh, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i ng\u01b0\u1eddi ch\u1ec9 ph\u00e2n ph\u1ed1i \u0111\u00fang s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 li\u00ean quan cao. B\u00e0 Siow cho bi\u1ebft th\u00eam, \u201cnh\u1edd c\u00f4ng ngh\u1ec7 h\u1ecdc m\u00e1y, c\u00f4ng ngh\u1ec7 c\u1ee7a Criteo gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb thu h\u00fat ng\u01b0\u1eddi mua s\u1eafm v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 li\u00ean quan tr\u00ean \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u00ean th\u1ee9 ba kh\u00e1c gi\u00fap t\u0103ng doanh thu v\u00e0 \u0111\u1ea1t gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t.<\/p>\n

    L\u00e0n s\u00f3ng th\u1ee9 hai v\u00e0o ng\u00e0y 12\/12: Cao \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 c\u00f3 Ng\u00e0y \u0111\u1ed9c th\u00e2n<\/strong><\/p>\n

    C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 hai \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft v\u00e0 b\u00e1n h\u00e0ng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o ng\u00e0y 12\/12, ti\u1ebfp t\u1ee5c b\u1edfi \u0111\u00e0 mua s\u1eafm \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb Ng\u00e0y \u0110\u1ed9c th\u00e2n. \u1ede khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, doanh s\u1ed1 b\u00e1n l\u1ebb \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m v\u00e0o ng\u00e0y 12\/12, v\u1edbi m\u1ee9c t\u0103ng 258%.T\u1eeb ng\u00e0y 9 \u0111\u1ebfn ng\u00e0y 12\/12, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn trung b\u00ecnh tr\u00ean c\u00e1c trang web c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb ch\u00ednh t\u0103ng 46%.<\/p>\n

    \u1ede c\u00e1c n\u01b0\u1edbc nh\u01b0 Vi\u1ec7t Nam v\u00e0 Indonesia, 12\/12 \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn h\u01a1n cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb so v\u1edbi Ng\u00e0y \u0110\u1ed9c th\u00e2n, l\u1ea7n l\u01b0\u1ee3t t\u0103ng 387% v\u00e0 340% doanh s\u1ed1 b\u00e1n l\u1ebb. Ti\u1ebfp theo l\u00e0 Singapore (530%) v\u00e0 \u0110\u00e0i Loan (193%).<\/p>\n

    M\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 c\u00e1c ng\u00e0nh h\u00e0ng trong khu v\u1ef1c \u0110NA cho ng\u00e0y 12\/12<\/p>\n

      \n
    • S\u1ee9c kho\u1ebb v\u00e0 L\u00e0m \u0111\u1eb9p \u2013 547% (Vi\u1ec7t Nam: 137%)<\/li>\n
    • \u0110\u1ed3 \u0111i\u1ec7n t\u1eed – 547% (Vi\u1ec7t Nam 341%)<\/li>\n
    • \u0110\u1ed3 gia d\u1ee5ng \u2013 463% (Vi\u1ec7t Nam: 249%)<\/li>\n
    • Th\u1eddi trang \u2013 435% (Vi\u1ec7t Nam: 233%)<\/li>\n
    • \u0110\u1ed3 ch\u01a1i v\u00e0 \u0110i\u1ec7n t\u1eed – 369% (Vi\u1ec7t Nam 107%)<\/li>\n<\/ul>\n

      L\u1ea5y \u0111\u00e0 t\u1eeb 11\/11 \u0111\u1ebfn 12\/12 ti\u1ebfp t\u1ee5c trong su\u1ed1t th\u1eddi gian c\u00f2n l\u1ea1i c\u1ee7a n\u0103m, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean duy tr\u00ec n\u1ed7 l\u1ef1c cho vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u1ebfn ng\u00e0y 21\/12 nh\u1eb1m ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng nhi\u1ec1u nh\u1ea5t giai \u0111o\u1ea1n n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

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D\u1eef li\u1ec7u n\u00e0y c\u1ee7ng c\u1ed1 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 (SEA) […]\n","protected":false},"author":3,"featured_media":1072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[547,546,423,545],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-criteo","tag-ngay-doc-than","tag-nguoi-tieu-dung","tag-singles-day"],"yoast_head":"\nNg\u00e0y Singles Day 11\/11 v\u00e0 12\/12 t\u1ea1i c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua g\u00ec?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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