{"id":10369,"date":"2021-05-14T09:19:25","date_gmt":"2021-05-14T02:19:25","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=10369"},"modified":"2021-05-14T09:19:28","modified_gmt":"2021-05-14T02:19:28","slug":"gia-han-thoa-thuan-hop-tac-du-lieu-ban-le-toan-khu-vuc-giua-nielseniq-va-dairy-farm","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/gia-han-thoa-thuan-hop-tac-du-lieu-ban-le-toan-khu-vuc-giua-nielseniq-va-dairy-farm\/","title":{"rendered":"Gia h\u1ea1n th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c d\u1eef li\u1ec7u b\u00e1n l\u1ebb to\u00e0n khu v\u1ef1c gi\u1eefa NielsenIQ v\u00e0 Dairy Farm"},"content":{"rendered":"\n<p><em>NielsenIQ Vi\u1ec7t Nam v\u1eeba th\u00f4ng b\u00e1o h\u00f4m nay v\u1ec1 vi\u1ec7c \u0111\u00e3 gia h\u1ea1n th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c v\u1ec1 d\u1eef li\u1ec7u b\u00e1n l\u1ebb trong khu v\u1ef1c v\u1edbi Dairy Farm, nh\u00e0 b\u00e1n l\u1ebb ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u tr\u00ean to\u00e0n ch\u00e2u \u00c1. Th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c d\u1eef li\u1ec7u b\u00e1n l\u1ebb k\u00e9o d\u00e0i hai n\u0103m n\u00e0y h\u1ee9a h\u1eb9n s\u1ebd ti\u1ebfp t\u1ee5c cung c\u1ea5p cho Dairy Farm nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch t\u1ed1t nh\u1ea5t v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh t\u1ea1i s\u00e1u th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1: Trung Qu\u1ed1c, H\u1ed3ng K\u00f4ng, Indonesia, Malaysia, Singapore v\u00e0 Vi\u1ec7t Nam.<\/em><\/p>\n\n\n\n<p>Th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng h\u1eefu \u00edch v\u00e0 th\u1ef1c ti\u1ec5n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00e1n l\u1ebb h\u00e0ng ti\u00eau d\u00f9ng c\u1ee7a Dairy Farm. V\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1, NielsenIQ cung c\u1ea5p m\u1ed9t b\u1ee9c tranh th\u1ef1c s\u1ef1 ho\u00e0n ch\u1ec9nh v\u1ec1 t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb v\u1ed1n ph\u1ee9c t\u1ea1p v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng, bao ph\u1ee7 to\u00e0n di\u1ec7n c\u00e1c k\u00eanh si\u00eau th\u1ecb, \u0111\u1ea1i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>&#8220;Khi th\u1ebf gi\u1edbi d\u1ea7n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch, vi\u1ec7c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n&#8221;, \u00f4ng Yoann Painbeni, L\u00e3nh \u0111\u1ea1o b\u1ed9 ph\u1eadn Qu\u1ea3n l\u00fd B\u00e1n L\u1ebb Ch\u00e2u \u00c1 c\u1ee7a NielsenIQ cho bi\u1ebft. \u201cQuy\u1ec1n truy c\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u r\u1ed9ng l\u1edbn v\u00e0 m\u1ea1nh m\u1ebd c\u1ee7a NielsenIQ s\u1ebd cho ph\u00e9p Dairy Farm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng, xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1edd \u0111\u00f3, Dairy Farm s\u1ebd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n, ti\u1ebfp th\u1ecb, ph\u00e2n ph\u1ed1i v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd t\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1.\u201d<\/p>\n\n\n\n<p>\u201cT\u1ea1i Dairy Farm, ch\u00fang t\u00f4i lu\u00f4n xem kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 lu\u00f4n theo s\u00e1t \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng\u201d, Kosta Conomos, Gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn Customer Insights &amp; Loyalty c\u1ee7a Dairy Farm cho bi\u1ebft. \u201cCh\u00fang t\u00f4i r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c h\u1ee3p t\u00e1c v\u1edbi NielsenIQ, c\u00f4ng ty cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng gi\u00fap n\u00e2ng cao g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i. 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