{"id":10117,"date":"2021-04-16T09:06:55","date_gmt":"2021-04-16T02:06:55","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=10117"},"modified":"2021-04-16T09:06:57","modified_gmt":"2021-04-16T02:06:57","slug":"bi-mat-dang-sau-tvc-vinfast-dang-gay-sot-tren-cnn","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/bi-mat-dang-sau-tvc-vinfast-dang-gay-sot-tren-cnn\/","title":{"rendered":"B\u00ed m\u1eadt \u0111\u1eb1ng sau TVC VinFast \u0111ang g\u00e2y s\u1ed1t tr\u00ean CNN"},"content":{"rendered":"\n

\u0110o\u1ea1n phim ch\u1ec9 30 gi\u00e2y nh\u01b0ng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng r\u1ea5t m\u1ea1nh m\u1ebd v\u1ec1 “ni\u1ec1m c\u1ea3m h\u1ee9ng” VinFast \u0111ang ph\u1ee7 s\u00f3ng d\u00e0y \u0111\u1eb7c v\u00e0o c\u00e1c khung gi\u1edd v\u00e0ng tr\u00ean k\u00eanh tin t\u1ee9c h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9 – CNN. \u00cdt ai bi\u1ebft, \u0111\u1ee9ng sau TVC \u0111\u1eb3ng c\u1ea5p n\u00e0y ch\u00ednh l\u00e0 AKQA – \u0111\u1ebf ch\u1ebf s\u1ed1 1 trong ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o to\u00e0n c\u1ea7u.<\/em><\/strong><\/p>\n\n\n\n

AKQA l\u00e0 ai?<\/strong><\/p>\n\n\n\n

N\u1ebfu tr\u00ean th\u1ebf gi\u1edbi c\u00f3 m\u1ed9t n\u01a1i m\u00e0 \u201c\u00f4ng l\u1edbn\u201d c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c \u0111\u1ec1u t\u00ecm \u0111\u1ebfn \u0111\u1ec3 \u0111\u1eb7t s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o th\u00ec \u0111\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 AKQA. Danh s\u00e1ch kh\u00e1ch h\u00e0ng h\u00f9ng h\u1eadu c\u1ee7a AKQA l\u00e0 ni\u1ec1m m\u01a1 \u01b0\u1edbc c\u1ee7a b\u1ea5t k\u1ef3 h\u00e3ng qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng n\u00e0o tr\u00ean th\u1ebf gi\u1edbi. C\u00e1c \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d c\u00f4ng ngh\u1ec7 nh\u01b0 Apple, Google, Facebook, Amazon\u2026 \u0111\u1ebfn c\u00e1c \u201c\u00f4ng ho\u00e0ng\u201d \u00f4 t\u00f4 nh\u01b0 Rolls Royce, Ferrari, Audi, Volvo, Maserati, Toyota,\u2026 hay \u201c\u0111\u1ebf ch\u1ebf\u201d th\u1eddi trang nh\u01b0 Nike, LHMV, Levi\u2019s\u2026 v\u00e0 \u201cth\u1ebf l\u1ef1c\u201d h\u00e0ng \u0111\u1ea7u v\u1ec1 gi\u1ea3i tr\u00ed, \u1ea9m th\u1ef1c nh\u01b0 Netflix, Disneyland, Coca Cola\u2026 \u0111\u1ec1u coi AKQA l\u00e0 \u201cth\u1ea7u ru\u1ed9t\u201d.<\/p>\n\n\n\n

Th\u00e0nh l\u1eadp n\u0103m 1994 t\u1ea1i Anh, AKQA l\u00e0 h\u00e3ng truy\u1ec1n th\u00f4ng v\u00e0 thi\u1ebft k\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a WPP – T\u1eadp \u0111o\u00e0n qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng s\u1ed1 1 th\u1ebf gi\u1edbi. Theo x\u1ebfp h\u1ea1ng c\u1ee7a Forbes n\u0103m 2020, WPP l\u00e0 doanh nghi\u1ec7p trong Top 700 th\u1ebf gi\u1edbi v\u1edbi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n 41,5 t\u1ef7 USD.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

N\u0103m 2020, WPP g\u00e2y ch\u1ea5n \u0111\u1ed9ng khi s\u00e1p nh\u1eadp Grey Group v\u00e0o AKQA \u0111\u1ec3 th\u00e0nh l\u1eadp AKQA Group. AKQA tr\u1edf th\u00e0nh \u201c\u0111\u1ebf ch\u1ebf s\u1ed1 1\u201d trong ng\u00e0nh qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng khi s\u1edf h\u1eefu h\u01a1n 100 v\u0103n ph\u00f2ng t\u1ea1i 50 qu\u1ed1c gia v\u1edbi h\u01a1n 6.000 nh\u00e2n vi\u00ean. Kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu quy m\u00f4 \u201ckh\u1ee7ng\u201d v\u00e0 m\u1ea1ng l\u01b0\u1edbi s\u00e1ng t\u1ea1o kh\u00f4ng bi\u00ean gi\u1edbi, AKQA Group gi\u1edd \u0111\u00e2y nh\u01b0 h\u1ed5 m\u1ecdc th\u00eam c\u00e1nh khi h\u1ed9i t\u1ee5 s\u1ee9c m\u1ea1nh t\u1eeb Grey (c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh l\u1eadp n\u0103m 1917) – \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n \u0111i\u00eau luy\u1ec7n c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u.   <\/em><\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf Gartner Magic Quadrant n\u0103m 2020 c\u1ee7a Gartner – C\u01a1 quan nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, AKQA n\u0103m th\u1ee9 3 li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c x\u1ebfp \u1edf v\u1ecb tr\u00ed \u201cC\u00f4ng ty marketing to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u\u201d.<\/p>\n\n\n\n

L\u1ef1a ch\u1ecdn s\u1ed1 1 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i \u0111\u1eb3ng c\u1ea5p<\/strong><\/p>\n\n\n\n

Trong gi\u1edbi xe c\u1ed9, AKQA l\u00e0 t\u00ean tu\u1ed5i l\u00e2u n\u0103m \u0111\u01b0\u1ee3c c\u00e1c h\u00e3ng xe danh ti\u1ebfng th\u1ebf gi\u1edbi \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d. \u0110i\u1ec3n h\u00ecnh l\u00e0 m\u00e0n ra m\u1eaft v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng cho m\u1eabu Dawn c\u1ee7a huy\u1ec1n tho\u1ea1i \u00f4 t\u00f4 n\u01b0\u1edbc Anh Rolls Royce do AKQA thi\u1ebft k\u1ebf. Tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Rolls Royce \u0111\u1ed3ng lo\u1ea1t \u201cch\u00ecm trong b\u00f3ng t\u1ed1i\u201d. AKQA c\u0169ng tung l\u00ean Instagram c\u1ee7a h\u00e3ng xe 9 m\u00e0n h\u00ecnh \u0111en, hi\u1ec3n th\u1ecb duy nh\u1ea5t th\u00f4ng tin ng\u00e0y th\u00e1ng, h\u00e9 l\u1ed9 m\u1ed9t m\u1eabu xe m\u1edbi s\u1eafp ra \u0111\u1eddi. \u0110i\u1ec3m nh\u1ea5n c\u1ee7a s\u1ef1 ki\u1ec7n l\u00e0 \u0111o\u1ea1n video gi\u1edbi thi\u1ec7u xe \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean Instagram c\u1ee7a Rolls Royce \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m m\u1eb7t tr\u1eddi m\u1ecdc. M\u00e0n ra m\u1eaft \u0111\u00e3 th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i khi \u0111\u01b0a t\u00e0i kho\u1ea3n Instagram tr\u1edf th\u00e0nh k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t c\u1ee7a h\u00e3ng xe, ch\u1ec9 ri\u00eang \u0111o\u1ea1n video gi\u1edbi thi\u1ec7u \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 1,4 tri\u1ec7u l\u01b0\u1ee3t xem.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, h\u00e3ng xe th\u1ec3 thao tr\u0103m n\u0103m tu\u1ed5i c\u1ee7a \u00dd l\u00e0 Maserati \u0111\u00e3 c\u00f3 m\u1ed9t m\u00e0n ra m\u1eaft chi\u1ebfc hybrid \u0111\u1ea7u ti\u00ean – New Ghibli 2021 – t\u1ea1i Trung Qu\u1ed1c v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng. Kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c AKQA m\u1eddi theo d\u00f5i s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng WeChat, iQiYi, Tmall v\u00e0 Tiktok. \u0110o\u1ea1n phim d\u00e0i 30 ph\u00fat do AKQA l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n, s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt quay CGI ti\u00ean ti\u1ebfn, gi\u00fap kh\u00e1n gi\u1ea3 \u201cnh\u1eadp vai\u201d v\u00e0 c\u00f3 tr\u1ea3i nghi\u1ec7m nh\u01b0 \u0111ang di chuy\u1ec3n tr\u00ean xe, \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng, c\u00f4ng ngh\u1ec7 m\u1edbi c\u1ee7a chi\u1ebfc Ghibli Hybrid 2021.<\/p>\n\n\n\n

S\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a AKQA \u0111\u00e3 khi\u1ebfn nhi\u1ec1u h\u00e3ng xe mong mu\u1ed1n \u0111\u01b0\u1ee3c ch\u1ecdn h\u1ecd l\u00e0 \u201cth\u1ea7u ru\u1ed9t\u201d cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing.<\/p>\n\n\n\n

Nh\u00e0 th\u1ea7u \u201cch\u1ea3nh\u201d nh\u1ea5t th\u1ebf gi\u1edbi<\/strong><\/p>\n\n\n\n

Nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u1ee9 mu\u1ed1n l\u00e0 thu\u00ea \u0111\u01b0\u1ee3c AKQA. V\u1edbi danh ti\u1ebfng v\u00e0 t\u1ea7m v\u00f3c c\u1ee7a m\u00ecnh, \u201cnh\u00e0 th\u1ea7u \u0111\u1eb3ng c\u1ea5p\u201d n\u00e0y lu\u00f4n k\u00e9n ch\u1ecdn kh\u00e1ch h\u00e0ng theo lu\u1eadt ch\u01a1i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\u201cAKQA lu\u00f4n kh\u1eaft khe trong l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c v\u00e0 nghi\u00eam ng\u1eb7t trong x\u00e2y d\u1ef1ng l\u00f2ng tin, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. \u0110\u1ed1i t\u00e1c th\u01b0\u1eddng ph\u1ea3i h\u1ed9i t\u1ee5 c\u00e1c y\u1ebfu t\u1ed1: B\u1ec1n v\u1eefng – S\u00e1ng t\u1ea1o – \u0110\u1ee7 t\u1ea7m c\u1ee1 \u0111\u1ec3 AKQA c\u00f3 th\u1ec3 tho\u1ea3 s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u201d<\/em>, \u0111\u1ea1i di\u1ec7n m\u1ed9t h\u00e3ng xe t\u1eebng h\u1ee3p t\u00e1c v\u1edbi AKQA ti\u1ebft l\u1ed9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ch\u00ednh v\u00ec th\u1ebf th\u00f4ng tin AKQA l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u1ee9ng sau th\u1ef1c hi\u1ec7n TVC gi\u1edbi thi\u1ec7u VinFast tr\u00ean CNN to\u00e0n c\u1ea7u \u0111\u00e3 g\u00e2y s\u1eedng s\u1ed1t cho c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. T\u00e0i kho\u1ea3n marshell  t\u1eeb M\u1ef9 vi\u1ebft tr\u00ean Twitter: \u201cN\u1ebfu AKQA l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a VinFast, ch\u1eafc ch\u1eafn h\u00e3ng xe Vi\u1ec7t Nam n\u00e0y r\u1ea5t tuy\u1ec7t v\u1eddi. Chi\u1ebfc xe \u0111i\u1ec7n \u1edf cu\u1ed1i TVC s\u1eafp \u0111\u01b0\u1ee3c h\u1ecd b\u00e1n \u1edf M\u1ef9 \u0111\u00fang kh\u00f4ng? Th\u1eadt s\u1ef1 \u0111\u1eb3ng c\u1ea5p!\u201d<\/em>.<\/p>\n\n\n\n

Theo gi\u1edbi ph\u00e2n t\u00edch, TVC VinFast do AKQA th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c ph\u00e1t r\u1ea7m r\u1ed9 tr\u00ean k\u00eanh truy\u1ec1n h\u00ecnh CNN c\u00f3 th\u1ec3 l\u00e0 kh\u1edfi \u0111\u1ea7u cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ee7 s\u00f3ng qu\u1ed1c t\u1ebf c\u1ee7a h\u00e3ng xe Vi\u1ec7t. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c b\u1eaft tay v\u1edbi c\u00e1c t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 AKQA cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u VinFast \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf ho\u00e1 \u2013 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 h\u00e3ng xe n\u00e0y ti\u1ebfn ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i. V\u00e0 \u0111\u00e2y h\u1eb3n l\u00e0 l\u1ef1a ch\u1ecdn th\u00f4ng minh, th\u1ec3 hi\u1ec7n t\u1ea7m v\u00f3c v\u00e0 \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i Vi\u1ec7t.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110o\u1ea1n phim ch\u1ec9 30 gi\u00e2y nh\u01b0ng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng r\u1ea5t m\u1ea1nh m\u1ebd v\u1ec1 “ni\u1ec1m c\u1ea3m h\u1ee9ng” VinFast \u0111ang ph\u1ee7 s\u00f3ng d\u00e0y \u0111\u1eb7c v\u00e0o c\u00e1c khung gi\u1edd v\u00e0ng tr\u00ean k\u00eanh tin t\u1ee9c h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9 – CNN. \u00cdt ai bi\u1ebft, \u0111\u1ee9ng sau TVC \u0111\u1eb3ng c\u1ea5p n\u00e0y ch\u00ednh l\u00e0 AKQA – \u0111\u1ebf ch\u1ebf s\u1ed1 1 […]\n","protected":false},"author":2782,"featured_media":10118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nB\u00ed m\u1eadt \u0111\u1eb1ng sau TVC VinFast \u0111ang g\u00e2y s\u1ed1t tr\u00ean CNN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/bi-mat-dang-sau-tvc-vinfast-dang-gay-sot-tren-cnn\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00ed m\u1eadt \u0111\u1eb1ng sau TVC VinFast \u0111ang g\u00e2y s\u1ed1t tr\u00ean CNN\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/bi-mat-dang-sau-tvc-vinfast-dang-gay-sot-tren-cnn\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T02:06:55+00:00\" \/>\n<meta property=\"article:modified_time\" 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